by Jackie Ney
Last week, our publicist Maria Luci and I attended the Philly Ad Club 2013 ADDY Awards right here in the City of Brotherly Love. We were both excited to get all dolled up and mingle with some of the best creatives in the business–without having to travel all the way to the Big Apple.
We arrived at Vie in downtown Philadelphia just in time for a cocktail and introductions to some fine folks from One Trick Pony, 20Nine, Blue Plate Minds, Tag Strategies and Tierney. The first thing we noticed while walking into the main room (other than the open bar!) was a mega-screen featuring ADDY entries. It was fun seeing them all scroll across the wall, and we stood mesmerized, watching the ads float by for several minutes.
Once our trance was broken, it was on to more chatting. In between conversations with a number of Philly creatives (there were about 400 in attendance), we found a moment or two to nibble on the amazing assortment of food that I swear was more than I’ve seen in one spot outside of a wedding reception. There was sushi, mini burgers, cheeses, pasta and much more! It was quite the spread. But before long, the food was swept away and the award show was underway. You could sense the anticipation and excitement in the air. However, I was most interested to see if someone would pop out in red tights since a super hero presentation was promised. Who doesn’t like a man in tights?
From the awards video… Yay for men in tights!
Unfortunately, it was all cartoons and no real live super heroes. However, the winning pieces were so impressive, it made up for the lack of men in capes. It was great seeing Philly agencies working on such interesting and diverse projects, such as Klip Collective/Monogram whose Gillette “Light It Up” projections video took Best of Show, and One Trick Pony who won Best of Digital Advertising for their Turner Classic Movies “Summer Under The Stars” piece. The Brownstein Group‘s interactive website for the Philadelphia Holocaust Remembrance Foundation was powerful and took home The Best of Public Service award. Neiman‘s “Temple Made” campaign also garnered a lot of attention, and won several Gold ADDYs.
Awards intro video:
In the end, it was a great night for everyone. Congratulations to all the winners and nominated. The show had me walking away with a greater appreciation and pride for what my city is doing creatively.
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