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Brooklyn-based photographer Adam Lerner recently completed a shoot for Mornings on 1, the morning news show produced by Spectrum News. The campaign featured four television news presenters commuting across the five boroughs of New York City.
The key art was placed in two of the city’s most iconic subway stations, Jay Street in Brooklyn and 14th Street and 8th Ave in Manhattan as well as on billboards at the Chelsea Market, taxi tops and the sides of buses. The subway dominations offer incredible visibility as they are seen by thousands of commuters day-in and day-out, making this print campaign a real part of New Yorkers’ daily lives. That and most New Yorkers are familiar and adore the NY1 news team.
See more of Adam’s work on his website.
Credits:
Production: Bodega Studios
Post Production: Mr. Wonderful
Digital Tech: Paul Tucker
1st Assistant: Nick Piltoff
2nd Assistant: Mel Alydin
Further Reading:
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