Adam Murphy was happy to jump in and help support shopping locally to promote small businesses in his home, Tulsa, Oklahoma. Tulsa is a fairly spread out city but has a lot of charm; the residents have pockets of unique small businesses that were perfect to feature.
David Gramblin, the Creative Director at Catapult, reached out to Adam to see if he might be interested in photographing Rope Boutique for Tulsa People. Adam was fortunate that many of the shop owners were already his friends, which encouraged him to become involved in the project.
Entrepreneurs in this town have chosen to stay here, even though their business could thrive in a larger community.
Tulsa People’s goal for the campaign was to capture one section of the shopping area in a town called Brookside by photographing shoppers wearing Rope Boutique clothing. They needed Adam to show some of the every day “customers” that one would expect to see in this district and highlight the unique location. Brookside is a few blocks away from the Arkansas River, which is a magnet for outdoor activity. Adam wanted to highlight this advantage to show the convenient accessibility of the area and congruity by tying the two together.
Since this wasn’t an overly produced shoot, pre-production labor was light. Adam mostly worked on booking talent, crew and informing the local businesses he would be photographing in the area.
Luckily, Adam’s only obstacle was that his makeup artist got sick right before the shoot. After scrambling to find a replacement last minute, Adam called on his network of dependable industry professionals and was able to save the day.
During the project, Adam enjoyed the rare freedom of full creative control and was able to showcase his favorite aspects about the locations he was shooting. The project was a nice change of pace that Adam appreciated.
Having a client that trusts you 100% is like finding a $100 bill in a pair of pants you haven’t worn in a year…it happens, but chances are it’s a parking ticket you forgot to pay.
Rope Boutique and Tulsa People loved the images and have used them for their online web presence. The images have also been used for various other marketing materials and have been received well in the community.
Currently, Tulsa has a fantastic new park under construction that will cover 100 acres of waterfront. This gathering place will be right down the street from the shopping district and is estimated to have a million visitors annually. Scheduled to finish this year, Adam plans to photograph a follow-up incorporating the two locations.
See more of Adam here adammurphyphotography.com.