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In December’s analytics, we see a good amount of consistency in trends from a year ago. There is a small decrease in trends from last year, but similar to last month, new users still show an increase. Sessions were down 4.84%, from 15,258 in 2017 to 14,520, and users were down by a hair at .32%.
The lineup of the top five countries shuffled a bit from last month, with the United States, India, the United Kingdom, Canada and Australia taking the top five slots. Acquisition reports continue to become more international when compared to last year, with the United States representing 54.76% of total traffic, compared to 62.11% in 2017.
Photographer profile views were down to 9,318 from 10,754 last year. Profile clickthroughs were also down from 4,737 to 4,000 this month, although this represents a pretty substantial increase in profile clickthrough rate, from 41.55% to 51.71%. The average clicks per photographer for December came in at 6.18.
Our top Photographer Spotlight blog posts this December were:
The Member blog’s traffic shows a decrease from last year’s period with 5,731 views, compared to 6,235 last year. Expert Advice: The Photographer’s Bio stays leading with the most received traffic, followed again by both our Expert Advice: Finding a Rep and Expert Advice: Print Portfolios posts.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!