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Analytics: February 2023

BY Josip Hotovec 8 March 2023
Intel, Report Card, Analytics

Our website had a total of 11K Users who spent an average of 2 minutes and 2 seconds engaging with our site in February.

Reports Snapshot

The Reports Snapshot provides a concise overview of our website’s traffic, including information on the total number of Users, New users, and the average length of time they spent engaging with our site.

WonderfulMachine.com’s traffic overview for February 2023 from Google Analytics 4
WonderfulMachine.com’s traffic overview for February 2023 from Google Analytics 4

Our website experienced continued growth, with a total of 11K Users visiting our site in February. Compared to the previous month, the average engagement time also increased to 2 minutes and 2 seconds, indicating that visitors are finding our content more engaging and valuable.

A comparison between February traffic and our nine-month average is shown in the table below.

Analytics categoryFebruary 20239-Month Average% Change
Users11.0K8.7K+26.4
New users10.0K8.6K+16.3
Average engagement time2m 02s2m 02s0

Demographics Overview

Google Analytics 4’s Demographics Overview provides a detailed snapshot of our website’s user profile, including their location (countries and cities), gender, and language.

WonderfulMachine.com’s demographics overview for February 2023 from Google Analytics 4
WonderfulMachine.com’s demographics overview for February 2023 from Google Analytics 4

In February, the majority of our users (around 65%) were from the United States, with the remaining 40% spread across other countries. The top five countries of origin for our users were the United States, the United Kingdom, Canada, India, and Germany.

When looking at the top five cities where our users live, New York and Los Angeles remain our top two cities, followed by London, Chicago, and Ashburn.

Traffic Acquisition

The Traffic Acquisition report provides insights into how users discovered our website.

WonderfulMachine.com’s user acquisition overview for February 2023 from Google Analytics 4

Our top traffic sources in January were Organic Search, Direct, Organic Social, Email, and Referral.

  • Organic Search (48%): Visitors who found our website through search engines like Google.
  • Direct (29%): Users who accessed our website by directly typing our URL into their browser or through a bookmark.
  • Organic Social (11%): Traffic from social media platforms like Pinterest, Facebook, YouTube, and Instagram.
  • Email (10%): Visitors who clicked on links in emails, such as our MailChimp campaigns.
  • Referral (4%): Clicks on links from other websites.

Social Media Traffic

The Social Media Traffic Report displays the number of Users who accessed our website via links from various social media platforms.

In total, 1.2K Users reached our website through social media. Below is a breakdown of the social media traffic:

  • Facebook – 558
  • Instagram – 382
  • Linkedin – 143
  • Pinterest – 57
  • Youtube – 13
  • Twitter – 4

Photographer Search Page

Here is a breakdown of the metrics we track for our Find Photographers page.

Analytics categoryFebruary 20235-month average% change
Users1.3K0.9K+44.4
Views5.3K4.6K+15.2
Views per user4.14.9-16.3

Our Find Photographers page saw an uptick in usage in February, with 1.3K individuals using our photographer search feature and averaging 4.1 page views per person. A page view may represent a single search or multiple search result pages, with each page displaying up to 25 search results.

Blog and Static Pages

Our blog posts and static pages serve a dual purpose, providing valuable information for our users while also serving as searchable content to attract new visitors to our site. In total, our Published and Intel blog articles received 41.1K views. Additionally, our other website pages saw a 23% increase in views, totaling 117.2K views.

Analytics categoryFebruary 20235-month average% change
Published and Intel blog views41.1K34.6K+18.8
Other pages views117.2K95.1K+23.2

The top 5 articles on our Intel blog in February were:

  • Expert Advice: Writing a Photographer Bio
  • Pricing & Negotiating: Advertising Campaign For Restaurant Group
  • Shoot Production: The Leading Hotels of the World
  • Specialty: What is Portrait Photography?
  • Expert Advice: Self-Assigned Projects

The top 5 articles on our Published blog in February were:

  • 7 Best Corporate Photographers in New York 2023
  • Lance Koudele Explores the Great Outdoors for Pistil Designs
  • Coffee O’Clock: Dhanraj Emanuel For BLK & Bold
  • Serenity in Snow: Rachid Dahnoun’s Icelandic Journey for Lowepro
  • 13 Best Food Photographers in New York City 2023

Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!

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