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In July, our website attracted 12.0K Users who viewed a total of 35.7K pages, with an average engagement time of 1 minute and 25 seconds.
The Reports snapshot section showcases key performance indicators for our website, such as total Users, New users, and Average engagement time.
| Analytics category | July 2024 | 12-Month Average | % Change |
| Users | 12.0K | 10.0K | +20.0 |
| New users | 11.0K | 10.0K | +10.0 |
| Average engagement time | 1m 25s | 2m 05s | -32.0 |
In July, site visits slightly increased compared to our 12-month average. We expected lower traffic due to seasonality and the summer period, so the increase in traffic was a bit of a surprise. However, it appears that the average engagement time on the website was lower than usual.
Google Analytics provides detailed insights into our Users’ demographics, including their location, gender, and preferred language.
In July, the United States was the leading source of our website traffic, accounting for 60% of visits. Here is the complete list of top 10 countries where our Users are coming from:
When it comes to cities, here is our top 10 list:
We suspect that most of our visitors from Portugal and Croatia can be attributed to our staff members who live there (we currently have in 13 in Portugal and 14 in Croatia), so you have to take those numbers with a grain of salt (there’s not easy way to filter out our own staff members who need to visit our website as part of their job). We also continue to see a steady (and puzzling) flow of visitors from Ashburn, Virginia where we have no staff members and few clients.
The Traffic acquisition section reveals how Users find our site.
According to Google Analytics 4, the primary sources of traffic in July were:
A breakdown of social media-driven traffic indicates that our website got 328 visits from social media platforms:
Our site features searchable public directories for Photographers and Crew, as well as private directories for Clients, Agents, and Resources.
In July, our site had 2.4K Users browsing 6.6K profile pages (GA4 records a View when a User scrolls through 25 profiles).
| Page | Users | Views |
| Find Photographers | 1.9K | 4.3K |
| Find Crew | 185 | 805 |
| Find Clients | 315 | 1.3K |
| Find Agents | 16 | 197 |
| Find Resources | 4 | 11 |
Of our 12.0K Users in July, 3.4K visited the “Find Photographers” page. On this page, 1.9K Users conducted 4.3K photographer searches.
We offer two modes for browsing our photographer directory: List View and Gallery View. For Users without an account, the home page automatically displays the Gallery View, while the Photographers tab in the Find menu defaults to List View. For registered Users, both the home page and the Photographers tab in the Find menu default to List View.
| Type | Users | Views |
| List View | 1.5K | 3.3K |
| Gallery View | 461 | 1.0K |
The List View appears to attract more Users with higher engagement levels than the Gallery View.
900 Users engaged with photographer profiles, resulting in a total of 6.7K interactions. Below is a breakdown of those interactions:
| Link Type | Users | Clicks |
| Website | 604 | 3.9K |
| 190 | 1.2K | |
| About | 116 | 302 |
| Phone | 13 | 166 |
| 58 | 99 | |
| 56 | 98 | |
| Unpublished | 33 | 64 |
| Agent | 11 | 22 |
| BTS | 14 | 14 |
| IMDB | 1 | 2 |
| Wikipedia | 1 | 1 |
Our website includes a section called “Unpublished,” where photographers can showcase their self-assigned projects that are available for licensing. This section is accessible through the Read menu and through each photographer’s profile.
| Page | Users | Views |
| Unpublished | 105 | 231 |
The static pages in the Consult and About sections of our site got 3.4K views.
| Page | Users | Views |
| Stock | 98 | 111 |
| Consulting Services | 82 | 111 |
| Design | 47 | 69 |
| Marketing | 142 | 241 |
| Photo Editing | 92 | 134 |
| Pricing & Negotiating | 375 | 486 |
| Shoot Production | 395 | 509 |
| Mission | 223 | 259 |
| Team | 372 | 681 |
| Successes | 63 | 68 |
| Press | 24 | 24 |
| Specialties | 84 | 120 |
| Membership | 319 | 444 |
| Jumpstart | 38 | 50 |
| Terms | 37 | 41 |
| Privacy | 11 | 12 |
| Contact | 79 | 83 |
Our Published and Intel blogs attracted 10.1K views. The articles on these blogs serve two purposes: they provide useful information to our readers and they attract new Users to our website when our content matches up with their web searches.
Here is a summary of the traffic volume by article type, tracked via their consistent URL structure. We don’t monitor traffic for Case Studies because our URL structure for those articles makes it too time-consuming to track.
| Page | Users | Views |
| Expert Advice | 1.7K | 2.4K |
| Listicles | 1.2K | 1.4K |
| Specialty | 236 | 316 |
| Crew | 391 | 285 |
| Spotlight | 466 | 296 |
The top 5 Photographer Spotlight articles in July were:
The top 5 articles on our Published blog in July were:
The top 5 articles on our Intel blog in July were:
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!