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June continues to see a continuation of several long-term trends, including an increase in views to evergreen content on the Wonderful Machine member blog and a slight decrease in photographer search results. Total users showed a slight increase to 12,761 over last year’s 12,664, while total sessions decreased 3.73% to 16,766 vs 17,415 last year.
Geographically, there was little change in the origin of visitors, with the United States representing approximately 60% of traffic and the UK, India, Canada, and Australia rounding out the top 5.
Photographer profile views were down to 13,629 from 16,314 last year. This is similar to last month’s performance of 13,776 views. Clickthroughs are similarly down to 6,034 vs 6,816 last year, although this does represent a small increase in profile clickthrough rate (44% this period vs. 41.7% last period).
We are continuing to evaluate the changes to the client-facing blog and have begun a weekly digest email (signup here) to help ensure that our clients and photographers are able to stay up to date with us! The top Photographer Spotlight blog posts for June are:
The Member blog continues to see significant traffic, with 9,704 views last month. Yet again, Expert Advice: The Photographer’s Bio received the most traffic, followed by Expert Advice: Finding a Rep and Expert Advice: Print Portfolios.
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