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Analytics: November 2018

BY Lani Assaf 4 December 2018
Intel

November’s analytics show a decrease in most trends from a year ago, but overall increases in users and sessions from last month’s numbers. Sessions were down 8.01%, from 18,508 to 20,119 in 2017 and similarly, users were down 11.9%. However, in comparison to this October, users were up 11.53% and sessions were up 5.17%.

Google Analytics Report November 2018.

The lineup of the top five countries moved around from last month, with the United States, the United Kingdom, India, Canada, and Indonesia taking the top five slots. Acquisition reports continue to become more international when compared to last year, with the United States representing 52.85% of total traffic, compared to 59.05% in 2017.

Google Analytics Report November 2018.

Photographer profile views were down to 12,660 from 16,895 last year. Profile clickthroughs were also down from 5,811 to 4,997 this month, although this represents a pretty substantial increase in profile clickthrough rate, from 34.39% to 39.47%. The average clicks per photographer for November came in at 7.69.

Google Analytics Report November 2018.

You can subscribe to the Wonderful Machine blog here to receive a digest of the weeks’ posts in your email every Friday morning. Our top Photographer Spotlight blog posts this November were:

  • Dennis Burnett Takes Us On a Tasty Tour Via the “Tacos of Texas” Doc Series
  • Gary Chapman’s Poignant Photos Speak Volumes for Nigeria
  • Jeffrey Totaro: Jacobs and Contract Magazine

The Member blog continues to see about the same amount of traffic as last year’s period, with 7,974 views last month, compared to 7,508 last year. Yet again, Expert Advice: The Photographer’s Bio received the most traffic, followed by Expert Advice: Finding a Rep and our Expert Advice: Print Portfolios post.


Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!

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