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Analytics: November 2019

BY Lindsay Thompson 6 December 2019
Intel

As the weather grows cold at the Wonderful Machine headquarters, we practice the art of hygge — embrace the cold weather and enhance the coziness of staying indoors. While steeping our tea and locating our honey supply, we took a look into the numbers for November. This month brought us 11,247 users and 10,406 new users — a decline from last year’s 14,008 users and 13,025 new. Pageviews and sessions also went down by 24.93% and 21.52%, respectively, from last year. We had 4,229 click-throughs this past month, compared to 4,750 click-throughs in October and 4,997 last year at the same time.

november 2019 analytic overview
Our website’s Audience Overview for November.

Traffic is everchanging, much like directions on a GPS as you attempt to avoid rush hour to make it home for a holiday. This month 52.5% of our visitors came from search engines, 23.3% came directly, and 8.6% came from referrals. Traffic from social media has increased by directing 10.4% since last year. In reference to location, 68% of traffic came from the United States. Following the US are India and Canada, eh? The top cities (in order) include New York, Los Angeles, London, Chicago, and Toronto.

This month’s traffic by location.

Our client-facing blog has been on a roll, generating articles for our photographers and bringing people to the site — we’ve had 3,530 visitors reading our member content blog. This month the ladies came out on top with our most-read spotlight blog articles featuring projects by women photographers. Shockingly, our most-read article this month was Shannon O’Hara: A Year of Gingerbread Houses, an article we published over four years ago. We’ll chalk this one up to the season and how a simple Google search for “gingerbread houses” can bring people to our website. O’Hara’s lead was followed by “Things Happen For A Reason”: Michelle Gibson Discusses Her Concussion Recovery and ‘Certainly, Right Away’: Margo Moritz Evolves as a Leader while Meeting Clients’ Needs.

Our member-facing blog also brought in a good percentage of visitors to the site, attracting 7,336 people to the site. Our Expert Advice: Writing a Photographer Bio continues to be our most popular blog post. SEO Implementation: Julia Lehman’s Squarespace Site and Expert Advice: Finding a Rep followed.

We’ve kept up our momentum on Instagram, adding 164 follows in November, bringing our total Insta-audience to 12,978 photo-enthusiasts. Our top post got 188 likes and featured the work of Sarah-Bell Rossi. We’ve also found that the best time to post a photo is between 12-3 PM. Facebook likes stayed at 7,034, but our posts reached 1,345 people and had 328 engagements. Engagements are when people click, like, comment, or share the post.

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