During November Wonderful Machine’s website saw modest increases in certain areas and modest decreases in others. It was neither the best nor the worst of times. It was merely a mediocre, completely uninteresting time, which admittedly in its existential sense is actually pretty bad. But what have analytics to do with existential analyses?
During November 9,954 users visited our site, which was an increase of +11.4% over the 8,935 users seen during October. Unfortunately, that gain is offset by the loss that we’ve suffered in users since the previous year, for in November 2020 11,012 users visited. New users, pageviews, and sessions also saw modest increases of 9.7, 9.7, and 9.4% over October 2021, but in relation to November 2020 we say -11% fewer new users, +7.9% more pageviews, and -.1% fewer sessions.
The month’s numbers were not so strong considered in terms of quality. Users conducted -1.8% fewer sessions each, viewed +.3% more pages per session, but spent -6.6% less time on each of those pages. However, when compared to November 2020 those middling numbers become triumphs of great scope: Sessions per user increase +10.5 over last November, +8.6% more pages were viewed per session, and session duration increased a whopping +75.6%.
The bounce rate increase +4.7% from 57.9% in October to 60.3% in November, and that is a bad thing. Bounce rates are supposed to be lower. Now, in point of fact, a bounce rate between 55-70 for a site like ours is not actually that bad. Amazon.com we are not. NewYorkTimes.com we also are not.
As in previous months and years, the users from the United States completely dominated (can anyone say, ‘Merica?). With that South ‘Merica put on a good showing. Columbia and then Brazil were the second and third nations where our users hailed from, respectively. The cities where users came from were New York, Los Angeles, Philadelphia, Bogota, and London.
One of the unique features of WonderfulMachine.com is the elaborate search functions integrated into our website. Although there are hiccups now and again — as on any site — the search function has been a success and seems destined to advance the fortunes of the company and our photographers over the long run.
During the month of November 4,814 photographer searches were conducted, which is -2.5% fewer searches than the 4,940 that were had in October (if you’re an especially astute reader you may notice that actually 5,112 searches were conducted in October according to the October Analytics report … to which I must respond that 30 days has November yadda yadda yadda).
The number of specialty searches (1,612) dropped dramatically during November, falling -15.9% from those of October (1,899). In lesser news, locations searched increased by an insignificant +34.9% and date searches increased by only +40% over those of October.
Name searches also suffered a defeat in November when -1.7% fewer were conducted.
But these days site events are the shizzle, as it were. And yet. Users clicked on photographer websites -5.1% fewer times (5,065). Instagram links were followed on 1,212 times, which is a -6.7% decrease. LinkedIn accounts were called upon 314 times, a -29.4% decrease. Bios were read 605 times, a triffling -1.5% decrease.
Email links, however, were clicked on +71.3% more times during November than they were in October. Agent emails (don’t tell the agents) saw -55.6% fewer clicks. Cutting out the middle man, eh?
Wonderful Machine has two different blogs. The first, called Intel, is designed to provide information germane to the business of being a commercial or editorial photographer. The second, called Published, promotes recent usually published projects by our member photographers.
As a whole, over the month of October the blogs received 10,814 pageviews, which is a -.4% decrease from the 10,861 pageviews of the previous period.
On the Intel blog, the most popular posts were:
On the Published blog, the most popular posts were: