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If you’d like to learn more about the performance of Wonderful Machine’s website in October 2022, we’ve got you covered. Our monthly Analytics Report Card Article contains fresh data from Google Analytics related to our website visitors, their demographics, traffic sources, and more.
The first thing you see when you open the Reports snapshot in Google Analytics 4 is the traffic overview, which shows information about Users, New users, and Average engagement time.
Our website had 8.6K Users in October. Out of those, 8K were New users, which means they visited our website for the first time (from that particular device or IP address). The Average engagement time on our website in October was 2 minutes and 11 seconds. That number represents the total time Users spent on our website divided by the number of Users.
The table below compares our October traffic to our 6-month average (May-October).
| Analytics category | October 2022 | 6-month average | % change |
| Users | 8.6K | 8.5K | +1.2 |
| New users | 8K | 8.5K | -5.9 |
| Average engagement time | 2m 11s | 2m 02s | +7.4 |
The demographics overview contains a lot of different reports, which are helpful to better understand our audience. Those reports contain information about their country, city, gender, language, etc.
Most of our Users are from the United States, with United Kingdom, India, Canada, and Germany rounding out the top five.
The Traffic acquisition report shows how our visitors found us (such as search engines, social networks, or other websites).
Organic Search was the top traffic source for us last month, followed by Direct and Email. Organic Search represents the traffic that comes from search engines. A User is identified as Direct when no other information about the referral source is available, while Email refers to traffic that comes from our Mailchimp email marketing campaigns or from the individual emails we send out.
In this section, you can see more information about the Find Photographers page on our website.
| Analytics category | October 2022 | 2-month average | % change |
| Views | 4.9K | 5K | -2 |
| Users | 1.1K | 1.1K | 0 |
| Views per user | 4.4 | 4.6 | -2.6 |
The majority of Users who performed searches were from the United States. Other countries where our searchers were coming from are Croatia, United Kingdom, Brazil, Germany, and more.
Articles on our two blogs — Published and Intel — were viewed 36K times. Other pages had 94K views.
The top 5 articles on our website in October were:
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!