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In October, our website welcomed 12.0K Users, generating a total of 38.2K page views. On average, visitors spent 1 minute and 26 seconds engaging with our content.
The Reports snapshot section provides an overview of key performance metrics for our website, highlighting essential figures like the total Users, New users, and Average engagement time. The term Users reflects the total number of unique individuals who interacted with our site during this period, while New users captures the number of first-time visitors within that timeframe, as recorded by Google Analytics tracking cookies.
| Analytics category | October 2024 | 12-Month Average | % Change |
| Users | 12.0K | 10.8K | +11.1 |
| New users | 11.0K | 10.5K | +4.8 |
| Average engagement time | 1m 26s | 1m 51s | -22.5 |
Google Analytics offers a comprehensive view of our Users’ demographics and preferences, breaking down details such as their geographic locations, gender, and language settings.
In October, the United States remained the top source of our website traffic, accounting for 52% of all visits. Below is a breakdown of the top 10 countries driving traffic to our website:
We also looked at the top 10 cities where our website visitors are located:
It’s important to note that the traffic from Portugal and Croatia is elevated due to our staff members based in these regions. With 16 team members in Portugal and 15 in Croatia, some of this activity likely reflects work-related site visits that are difficult to exclude from the data. The persistent traffic originating from Ashburn, Virginia remains a mystery.
In the Traffic acquisition section, we gain insights into how Users find and navigate to our website.
The primary channels driving Users to our site based on Google Analytics 4 data for October included:
Diving deeper into social media traffic, we observed a total of 330 visits originating from various platforms:
Our website features searchable public directories for Photographers and Crew, alongside private directories curated for Clients, Agents, and Resources.
In October, 3.7K Users explored 12.3K profile pages. (Google Analytics 4 considers a View to be registered when a User browses through a minimum of 25 profiles.)
| Page | Users | Views |
| Find Photographers | 2.8K | 4.5K |
| Find Crew | 210 | 681 |
| Find Clients | 429 | 1.7K |
| Find Agents | 163 | 263 |
| Find Resources | 78 | 195 |
Of the 12.0K Users visiting our site in October, 2.8K accessed the “Find Photographers” page. Here, 1.4K Users performed 4.5K searches for photographers.
Our photographer directory provides two browsing options: List View and Gallery View. For unregistered visitors, the homepage displays the Gallery View by default, while the Photographers tab within the Find menu defaults to List View. However, registered Users see the List View as the default on both the homepage and within the Photographers tab under Find.
| Type | Users | Views |
| List View | 909 | 3.3K |
| Gallery View | 458 | 1.2K |
List View tends to attract more engagement overall, with Users interacting with it more frequently than the Gallery View.
In October, 1.0K Users engaged with photographer profiles, leading to a total of 6.5K interactions. Here’s a closer look at these engagements:
| Link Type | Users | Clicks |
| Website | 625 | 3.8K |
| 219 | 624 | |
| About | 120 | 265 |
| 71 | 118 | |
| 44 | 93 | |
| Unpublished | 23 | 36 |
| Agent | 17 | 26 |
| Phone | 18 | 23 |
| BTS | 11 | 18 |
| Wikipedia | 1 | 4 |
Our site includes an “Unpublished” section where photographers can display their self-assigned projects available for licensing. This area can be accessed through the Find menu or directly within individual photographer profiles.
| Page | Users | Views |
| Unpublished | 69 | 106 |
The static pages under the Consult and About sections saw 4.2K views this month.
| Page | Users | Views |
| Stock | 229 | 250 |
| Consulting Services | 87 | 134 |
| Design | 42 | 71 |
| Marketing | 148 | 223 |
| Photo Editing | 137 | 186 |
| Pricing & Negotiating | 336 | 502 |
| Shoot Production | 568 | 752 |
| Mission | 231 | 292 |
| Team | 446 | 610 |
| Successes | 68 | 87 |
| Press | 29 | 38 |
| Specialties | 73 | 183 |
| Membership | 307 | 433 |
| Jumpstart | 41 | 50 |
| Terms | 91 | 121 |
| Privacy | 9 | 14 |
| Contact | 154 | 211 |
Our Published and Intel blogs collectively received 6.4K views. These articles offer valuable insights to our audience and attract new Users to the site through search queries that align with our content topics.
Below is a breakdown of traffic by article type, organized by consistent URL patterns. Traffic for case studies is not included due to complex URL structures that make tracking challenging.
| Page | Users | Views |
| Expert Advice | 1.5K | 2.1K |
| Listicles | 1.3K | 1.7K |
| Specialty | 359 | 500 |
| Crew | 235 | 298 |
| Spotlight | 363 | 569 |
The top 5 Photographer Spotlight articles in October were:
The top 5 articles on our Published blog in October were:
The top 5 articles on our Intel blog in October were:
Further Reading
Analytics: September 2024
Analytics: October 2023
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!