Ashley Gieseking’s latest shoot for Bzees can be summed up in one word: fun.
Ashley, who’s based in St. Louis, M.O., recently collaborated with the women’s shoe company to capture hundreds of images for a stop motion brand video, as well as still photos for point of sale materials and web advertising. She had worked with Brown Shoe Company before for another one of their brands, but she thinks she got the call for this project because of a promo she sent out around the time that they called her. Ashley was the perfect fit for this project—she and the client were totally on the same page creatively, after the very first meeting.
Prepping for this shoot was a little…unusual:
Pre-production involved painting backgrounds to match their color scheme. We also had to source some pretty wacky props – mustache disguises and pink flamingos to name a few. They initially had a rabbit in one of their PDFs and I suggested using our editor’s wiener dog instead. She was a great addition.
After casting a couple pairs of great legs, and a man named Steve for their “Bearded Steve” talent (how perfect!), they got to work.
The creative team was really fun to work with and had a great vision for the shoot. They knew what they wanted, which always makes it easy on our end. Some of the stop motion shots were made up as we went, which kept the process interesting. The hokey pokey shoe circle was one of those that we just made up as we went.
The spontaneous nature of the shoot was definitely captured in the final images, which are now live (and look great) on bzees.com.
For more of Ashley’s work, visit agieseking.com.