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Branding Overhaul: A Fresh New Look For Frantic Studio

BY Wonderful Machine 24 August 2015
Intel, Case Studies, Design, Branding Overhaul, Web Template Customization, Photo Editing, Web Edit

When Frantic Studio first approached me, their talent was obvious but their presentation needed an update and the functionality of their website hid their work. David and Julie Sutton, the studio’s dynamic duo, eager to take their brand and website to the next level, decided that it was time for a change. But where to start?

Frantic Studios site before the redesign
Frantic Studios site before the redesign

A BaM! Plan seemed like the logical next step to their journey. It would evaluate Frantic Studio from head to toe and address exactly what they needed to be improve. It would also give them a 12-month schedule on how to execute these changes. Once we had the plan, it was time to start the Branding Overhaul or as I say…the fun part. Their overhaul consisted of a logo refinement, web edit, and web template customization. It was then that a top-notch team was born. Team consisted of myself as manager, our photo editor Sean Stone and our designer Samantha McCafferty. David of Frantic Studio shared this insight on receiving his BaM Plan:

Wonderful Machine really gave us a clear, concise road map to focus on as a brand and made reaching the next level a reality.

Working closely with Frantic and using the BaM! Plan as a compass, the overhaul was underway. To communicate the studio’s fun and distinct character, Samantha gave the Frantic logo a fresh makeover. Sean selected and sequenced the studio’s motion and still content so their edit showed off their dual creative capabilities.

The new Frantic logo makeover
The new Frantic logo makeover

Here’s what David said in regards to their new logo and website:

I love how the Frantic Studio brand is presented. I think Samantha did a great job with the logo and website and Sean was a very insightful editor. The WM team knew what we needed and how to get us there.

Finally, Samantha put together a web template on Squarespace that was easy for clients to use and she applied their new branding across the site. 

The new Frantic web template
The new Frantic web template

When we completed the overhaul, Frantic Studio looked like the first-class operation that it is. They’re now joining the Wonderful Machine roster as members and started using our Marketing Partner service. We work monthly on a variety of marketing campaigns; so far they’ve been on three portfolio meetings!

To see more of Frantic Studio’s work, visit their website!


Need help with Design or Photo Editing? Reach out!

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