In preparation for the forward-thinking theatre company Woolly Mammoth’s 37th season, photographer Cade Martin reunited with creative director, Jamin Hoyle and their branding and marketing director, Gwydion Suilebhan to create a series of promotional posters for the company’s upcoming plays.
Looking to Cade’s ample experience as a conceptual photographer and previous work with the theater company in 2014, the pair knew he was the right person for the job.
For any professional theatrical production, Cade knew the images he would create needed to match the theatricality and inventiveness Woolly Mammoth is known for.
The team began conceptualizing each poster by making drawings and sketches, deriving inspiration from the play it was made to represent. Cade’s collaboration with the Woolly Mammoth’s team allowed them to come up with a series of dramatic and provocative posters. Cade relished the chance to work on images like these again.
I’m proud to work with a theatre that always pushes artistic boundaries…
They crafted dazzling props and environments for the photos, building custom-painted canvas backdrops, glitter smoothies, and even a homemade space suit.
Woolly Mammoth’s productions Black Side of the Moon, (left) and Kiss (right)
For Wooly Mammoth’s first play of the season, Baby Screams Miracle, Cade wanted an image that reflected the raw and dark nature of the drama about a religious family praying through a catastrophic storm.
Enlisting the services of model Meilan Mizell, who also happened to be a new mother, Gwydion Suilebhan asked her to pose as if she had just lost her baby, a detail that infused the windblown shoot with emotional intensity. The resulting photograph makes the viewer question whether the subject is crying, laughing or both. As Suilebhan puts it…
When you’re so over-the-top excited about something, you feel like you’re leaving your body. You’re half sad, half joyful. It’s so extreme it makes you cry.
Woolly Mammoth’s production of Baby Screams Miracle
Cade was very pleased with the results, saying the project
has yielded a collection of posters as interesting and wide-ranging as Wooly Mammoth’s productions.
Woolly Mammoth’s productions of Pike St. (left) and Collective Rage: a Play in Five Boops (right)
Cade’s pictures have been received with much applause and fanfare. The New York Times even did a write up about his Baby Screams Miracle poster. Check it out here.
Cade also made a Behind the Scenes video to give viewers a peek into his process. Check it out below!
Woolly Mammoth Theatre Company- Season 37 Preview from Cade Martin.
See more of Cade’s fantastical photography at cademartin.com!