SunPopLife is a new children’s brand bringing UV-blocking leggings, rashguards, and swimsuits to the children’s market as an alternative or supplement to sunscreen. Owners Greg and Gisela Hinsdale are well-equipped to produce all of their marketing imagery (Greg is an established fashion/lifestyle photographer) but still felt it necessary to have a third party involved in the production of their brand video to really push their visual marketing to the next level. Enter Idaho-based photographer Caroline Woodham: she had worked with Greg on a previous project and he thought she would be a great asset to produce this video.
While Gisela, Greg, and Caroline hashed out the shot list and storyboard through email, Caroline added Aaron Warzynski, an LA-based editor she has worked with previously, to the production team. Working as the producer, Greg set about casting for the video through his network of friends with children to find kids who were photogenic and shared an enthusiasm for the product.
Since this brand video would pull double-duty – first as a branding tool on the SunPopLife website, but secondly as the video presentation for a planned Kickstarter campaign – it was crucial to keep costs low and value high.
I did sound studio set up and sound capture and Greg supported me, and he planned all outdoor shots and I supported him. He used the drone while I used my Canon 5D Mark III.
The shoot itself took place over two days – as a professional, Greg is accustomed to running productions so was extremely organized and worked well with Caroline. As anyone who has worked on set with children can attest, keeping the production moving and the talent happy can be a challenge. While the beach location certainly helped keep the talent energized, Caroline kept the pace up and the production provided food and drinks to keep everyone happy and occupied.
Kid models can be a challenge – they do not like waiting around. We brought food and the parents drank wine…the mood was relaxed and fun. If the setting was different it would have been hard, but we were at the beach!
After shooting wrapped, Aaron got to work editing. Since he was relatively close to Greg’s base in Santa Barbara, Greg was able to sit in on the editing process to provide immediate feedback.
It was a smooth and fast edit. The better your vision, the easier it is for the editor.
Initial reactions from Gisela and Greg have been very positive, and the video has been featured on the SunPopLife website and is planned for inclusion in the upcoming Kickstarter campaign.
I loved the pre-production and setting the tone – shooting in Santa Barbara was heaven too. I made new friends and possible colleagues for the future!
SunPopLife: Gisela and Greg Hinsdale
Editor: Aaron Warzynski
See more of Caroline at woodhamphoto.com!