SunPopLife is a new children’s brand bringing UV-blocking leggings, rashguards, and swimsuits to the children’s market as an alternative or supplement to sunscreen. Owners Greg and Gisela Hinsdale are well-equipped to produce all of their marketing imagery. Greg, an established fashion and lifestyle photographer, brings his expertise to the table. However, they still felt it necessary to have a third party involved in the production of their brand video to push their visual marketing to the next level. Idaho-based photographer Caroline Woodham had previously worked with Greg on a different project. Based on their past work together, he believed she would be a great asset to produce this video.
While Gisela, Greg, and Caroline hashed out the shot list and storyboard through email, Caroline added Aaron Warzynski, an LA-based editor she has worked with previously, to the production team. Working as the producer, Greg set about casting for the video. He utilized his network of friends with children to find kids who were photogenic and shared an enthusiasm for the product.
Since this brand video would serve a dual purpose, first as a branding tool on the SunPopLife website and secondly as the video presentation for a planned Kickstarter campaign, it became crucial to keep costs low while delivering high value. This required careful budgeting and resource allocation for maximum impact.
I did sound studio set up and sound capture and Greg supported me, and he planned all outdoor shots and I supported him. He used the drone while I used my Canon 5D Mark III.
The shoot itself took place over two days. As a professional, Greg is accustomed to running productions so was extremely organized and worked well with Caroline. As anyone who has worked on set with children can attest, keeping the production moving and the talent happy can be a challenge. The beach location certainly helped keep the talent energized. However, Caroline also kept the pace up and the production provided food and drinks to keep everyone happy and occupied.
Kid models can be a challenge – they do not like waiting around. We brought food and the parents drank wine…the mood was relaxed and fun. If the setting was different it would have been hard, but we were at the beach!
After shooting wrapped, Aaron got to work editing. Since he was relatively close to Greg’s base in Santa Barbara, Greg was able to sit in on the editing process to provide immediate feedback.
It was a smooth and fast edit. The better your vision, the easier it is for the editor.
Initial reactions from Gisela and Greg have been very positive. The video has been featured on the SunPopLife website and is planned for inclusion in the upcoming Kickstarter campaign.
I loved the pre-production and setting the tone – shooting in Santa Barbara was heaven too. I made new friends and possible colleagues for the future!
See more of Caroline’s photography on his website.
Credits
SunPopLife: Gisela and Greg Hinsdale
Editor: Aaron Warzynski
Further Reading
Read more articles about Caroline Woodham.
Read more articles about Fashion photography.
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