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In August, Lana Peška, Laura Derezanin, Manuel Gama, and Rafael Batista joined the Client Outreach department. Collectively, the Client Outreach team added 1,310 companies and 811 people to our database, updated 1,916 companies and 2,532 people, and sent out over 1,921 individual emails to producers, creative directors, marketing managers, and photo editors around the world.
Francisco Lucas working from home in Porto, Portugal.
In August, I focused on expanding my experience in the Client Outreach department, contacting potential clients via email, introducing them to Wonderful Machine, and promoting photographers whose style and location are a good match for the client’s needs. Later that month, I joined the Vertical Markets team, where we organize our client database into specific niches, making it easier for photographers to find the best matches. It’s been really exciting to be part of the development of this new Wonderful Machine App, which essentially acts as a matchmaking tool between photographers’ skills and clients’ needs. Our weekly team meetings have been instrumental in ensuring a smooth and productive transition into this new role.
This month, I’ve learned about researching companies for our database, and how important they are to our overall process. I’ve transitioned from working with agencies and brands to focusing on companies without people. I feel that this is an interesting role and with the help of my colleagues in our weekly meetings, I’ve adapted well to my tasks. I verify if each company is still active, and ensure that all their information is still accurate. My role focuses on companies without client information, and I make sure to add the right person for each of these companies to our database.
In August, I worked on outreach efforts to different industries such as Travel/Hospitality, Airline, Beverage, Wine Brand, as well as important client information. We connected with agencies and brands like World Wildlife Fund, Kohler, Weber Shandwick, Bond, Mischief, and Edelman on their project needs and submitted photographer recommendations that they found useful.
My role for August involved working through our company records with outdated information. I evaluated each company record to determine if they were still a good fit for our database and for promoting our member photographers. I often had to add new contact information for these companies, and carefully verify the information of the clients linked to each company to see if our database had the most up-to-date information. After making the updates, I promoted Wonderful Machine member photographers to each of these clients.
I started August working on agency data records, where I had to update agency and client information. I also had to find employees from other prospective companies. Later in the month, I had the opportunity to promote our member photographers to targeted clients from our database, whose brand needs most overlapped with each member’s photo specialties. I enjoyed my role this month, and am happy to have participated in promoting our members.
August was kind to me, as I had the opportunity to work in three different roles: Industries (LinkedIn), Industries (Apollo), and Verticals (Companies). While working in Verticals, I learned a lot from other staff members about managing vertical markets and the importance of analyzing data and keeping our records updated. This is crucial for supporting our membership team and the photographers and clients served by Wonderful Machine. Following that, I focused on Industries, where I had the chance to expand our data records and update information on potential clients who could be a good fit for us. During this period, I discovered the company Chiquita and found a promising lead from their Marketing & Events team. The client responded positively to my initial email and expressed interest in our services, as they often need photographers for their company events. Wonderful Machine and our production team are looking forward to assisting Chiquita in preparing for their major events.
In early August, I helped identify photographers in our database, who might have outdated information. I carefully reviewed their profiles to identify any unique updates or specialties. I also researched potential clients who might need a photographer with a specific expertise and sent them promotional emails highlighting the member photographer’s work. Later in the month, I started updating profiles to see if they were connected with bigger companies. In a few instances, I had to create new company records and add prospect contacts for each. By the end of the month, I had acquired new tools and skills that have further enhanced my experience to help our member photographers.
This August, I first focused on all the active profiles we have and the brands they are associated with. It’s important to ensure that each person in our records is properly linked to the right brand so I can reach out to them with an engaging email promoting our member photographers. I enjoyed this process as it allowed us to showcase our photographers to potential clients who may consider hiring them after seeing their work. I also made an effort to find the right Vertical market to assign to a particular company. Cycling through our list of Vertical Markets was essential to ensure that all the most important companies were represented in each. This information is very relevant for our member photographers and for us to be able to promote our members to all the most important Verticals. Later this month I worked on tracking available industries and updating them one by one.
This month, I’ve worked and focused on client information for publications, agencies, and brands. My role involves emailing employees from companies in our database and promoting our photographers to them. It has been a very productive month, and I’ve enjoyed the work I’ve done over the past few weeks, especially promoting our photographers. Along the way, I’ve also met with my colleagues to discuss important records in our database.
In August, I focused on correcting any outdated or incorrect records in our database. First, I analyzed company and people data records, and fixed the ones in need of updates. I also cleaned our database by removing companies that are not good prospects for our photographers. This helps Wonderful Machine and our members focus on companies that are most likely to provide opportunities for our photographers, so that we can optimize our promotional efforts.
In August, I was in charge of reconciling the records in our database for people who are not currently linked to any company. I review their professional profile online to check their current job status. As long as the client prospect is in a relevant role that makes them valuable for our member photographers, I add them to our database. If the person’s role or company are not good prospects for us, I mark them for deletion. If they are a good prospect, I make the necessary updates and send the client an email promoting one of our member photographers that could be relevant to them based on the nature of their company.
I began working in Client Outreach this August. My first week involved updating company profiles on our website, which helped me understand the different kinds of companies we work with. After that, I spent time learning about each type of company and different categories, such as Publications. I focused on understanding their target audiences and the types of content they publish, which will help tailor our outreach. I studied Agencies next and this allowed me to learn how agencies manage campaigns and their goals in working with different brands. Now I am focusing on Brands and I continue to learn about their identity and position in the market. It has helped me understand how to approach them more effectively, which will improve our outreach efforts.
In August, after working in the Photographer department, I took on the role of Client Outreach department Librarian, focusing on maintaining and updating client documentation. I supported staff members by assisting with their updates and ensuring all documentation was accurate and easily accessible. Additionally, I contributed to updating our database, including adding vertical markets to existing companies so it can be easier for member photographers to search them on our Vertical Markets App with different company categories and specialties.
This month, I first continued working on Industries for a few days, and after that, I started focusing on promoting our member photographers. For each member photographer, I found the best company and best contact that would be a good match and sent an email to that person promoting our member. After a few weeks, I began working on records in our database for the largest companies. At the end of the month, I focused on handling our emailers account to check client emails daily and make sure that we don’t miss recording any important information.
In August, I moved from the Photographer Department to Client Outreach. I updated and evaluated photographers in accordance with their specialties in order to make it easier for clients who visit our website to find the photographer they’re looking for. For Client Outreach work, I’m currently updating the companies in our database specifically for Publications and Agencies. I enjoy doing this day by day and help keep prospect information up to date.
This August, I primarily focused on implementing a new vertical market system for the photography industry for my work in Client Outreach. I worked alongside our CEO Bill Cramer and staff members Josip Portner and Luka Cvetković. The system was successfully integrated and we are now refining the data to eliminate inconsistencies and ensure that all client companies are correctly categorized so they can be easily and efficiently searched for.
In mid-August, I transitioned from the Photographer department to the Client Outreach department. Initially, my focus was on updating website data records for numerous prospect companies. This was a rewarding challenge, as I had the opportunity to update records from major companies, such as Yves Rocher, LVMH, and Garnier. Subsequently, I shifted my focus to my current role where I updated data records for publications and for the people associated with them, an experience that has been equally positive. Additionally, I have attended the weekly meetings with our Librarian and other staff members who have provided valuable assistance with important database information and insight into our processes.
August was an incredible month, during which I had the opportunity to take on three distinct roles in Client Outreach. These roles allowed me to dive deeper into various verticals, enhancing my understanding of different industries. This experience was particularly valuable as it provided the perfect opportunity to work across multiple verticals and identify companies that perfectly align with our photography services. My primary responsibility was to pinpoint companies within specific industries, focusing on their unique photography needs. I added these companies to our database with the highest level of accuracy. This task required a meticulous approach, as each industry demands a different set of photography solutions, and aligning our services to meet those needs was both challenging and rewarding. Working with verticals has proven to be an incredibly interesting and enriching experience. It has allowed me to not only broaden my industry knowledge but also to tailor our promotional efforts more effectively. The ability to connect with companies that require specific photography services has been a significant step forward in our Client Outreach strategy. Overall, this experience has been highly motivating and has reinforced the importance of precision and industry-specific focus in our work. I look forward to continuing to explore these verticals and find new ways to optimize our Client Outreach efforts for the benefit of our member photographers.
In August, I continued my responsibilities as Client Outreach Librarian. I welcomed some new members into the department, namely Lana Peška, Manuel Gama, and Rafael Batista. I helped them get settled into their new roles while also regularly meeting with the rest of the Client Outreach department staff members. I updated some outdated documentation and met weekly with our CEO Bill Cramer to talk about updates and our work for Vertical Markets. Towards the end of the month, I moved into the Publicity department and helped Laura take over the Librarian role.
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