We noticed that many of the photographers we collaborate with are increasingly interested in working for companies that are committed to social justice and environmental sustainability. This feedback inspired us to consider how we might identify those types of companies and how we could display that information on our website.
There are several different types of social impact-focused certifications out there, but the most prominent is the B Corp Certification.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
To add this feature to our site, we first contacted the folks at B Corporation, who were kind enough to send us their list of over 4,000 companies with the certification. Then we reviewed the list and picked out the ones that we felt were viable prospects for commercial photographers. Then our web developer created a B Corp toggle that we can click in WordPress, and voilà – a B Corp icon shows up next to that company’s name in our list. This toggle also enables us to filter for B Corps by clicking the B Corp icon that appears next to the CLIENTS title at the top of the page.
Our Client search page is part of our premium user account, which gives photographers access to searchable directories of 16,000 client companies, 5000 crew, 2000 agents, and over 1000 other resources. You can get the benefit of our 15 years of research for just $13.00 a month (some discounts may apply).
