Even though February is the shortest month of the year, Wonderful Machine’s Client Outreach team — consisting of Suzanne, Emily, Gina, Marianne, Julie, Denise, Laura, Bryan, Craig, and Elo — packed in plenty of updates and connections.
They added 295 people and 62 companies to our database of publications, agencies, and brands. They updated 815 people, 288 company records, and sent 1,110 emails to producers, creative directors, brand managers, and photo editors across the globe.
In addition to our normal updating and emailing, we discovered last month that LinkedIn had changed the names of nearly half of their 148 Industries and added several new ones! We made the change to our internal database and we updated the categories on our website as well (which you’ll find in the Brand section of the Clients search).
Below are a few highlights from last month’s connections and successes.
Our Manila, Philippines-based marketing specialist Denise Florendo connected with the visual director for Atlanta Magazine, the Creative Manager from oOh! media Australia, and the Director of Integrated Production at Zulu Alpha Kilo, a Toronto-based creative agency. The connection with Zulu Alpha Kilo resulted in a capabilities call with Bill and Craig.
She also corresponded with the interim Photo Director at Bloomberg Pursuits who said:
…I’m curious about the Stock Requests! Are we able to send general stock requests and if so, are the images being licensed from photographers directly or from archives?
Denise explained that while we don’t maintain our own photo archive, our Stock Requests tool gives clients access to a vast amount of professional images contained on our photographers’ hard drives.
Julie’s role is called “OOO” which stands for Out-of-Office. That means that she follows up on all of the automated emails we get as a result of sending out our Mailchimp email campaigns. One of the people Julie heard back from was a photo editor at Hamburg, Germany-based agency Territory about our new website and recommended Munich-based member photographer Enno Kapitza‘s work. She received some great feedback about our services and high praise for Enno.
I have always enjoyed working with photographers from Wonderful Machine. I hold Enno Kapitza in very high regard and have known him for over 20 years.
Laura was in touch with the senior audiovisual producer at Shackleton, a company that produces high-performance down jackets. She shared Donostia, Spain-based Markel Redondo’s portfolio with the producer who loved his work and asked her to stay in touch.
Last month Suzanne Lindsay, who is based in Ingersoll, Canada (near Toronto) heard back from Senior Communication Manager for Moët Hennessy-Diageo (MHD), a joint venture between both luxury wine and spirit companies in France. She mentioned she didn’t have any productions in the works at the moment but would keep us in mind for future projects.
Senior Producer Bryan Sheffield led several capabilities calls this month. The first call was with a Creative Director at LMD, an advertising agency in Maryland, and our Executive Producer Craig Oppenheimer joined the call. They discussed our photo/video shoot capabilities, and they were very interested in how we could help with their shoot needs for some of their clients. Bryan and Craig also had calls with the marketing team at Life is Good, and the content development team at Tallahassee, Fl.-based marketing agency Bright Red regarding a few new projects they have around the globe for a hotel client.
Bryan’s big success this month was getting a photographer hired for a quick turnaround project in Madrid for New York City-based agency R/GA. He connected with the content producer and provided a list of photographer recommendations. Member photographer Luis Cerdeira was awarded the shoot! Here’s what the content producer had to say:
We ended up using Luis Cerdeira and he was great! Thanks again for the help and look forward to working with you in the future.
Executive Producer Craig Oppenheimer connected with several advertising agencies, and a few brand teams about social media content creation. He was in touch with a producer at a major food & drink brand about shooting content for their TikTok account and had a call with the creative manager for a grocery store chain about creating content for their social channels.
Craig corresponded with the team at Fairfax, Va.-based agency ICF about photographer recommendations for an electric company, and with Luckie, an agency based in Birmingham, Ala., to discuss a project for a medical client involving multiple photographers. He also led a call with the senior producer for New York City-based agency Translation and discussed a project for a tequila brand.
During February, Craig also worked on bids for a credit card company through Portland, Ore.-based agency Revery, a toy company through New York City-based agency Momentum Worldwide and a still life shoot for a pharmaceutical company through Philadelphia’s Digitas Health. Another bid for a manufacturing company involved hiring multiple photographers to capture architectural images of a celebrities house.
Elo (short for Eloísa) García is based in Madrid, Spain, and she handles our communication with clients and photographers in Spanish-speaking countries. She is also managing our outreach process to several agents and reps. During February 2022, she had meaningful interactions with the owner of Vancouver, Canada-based Nancy Grant Representation about photographer Quentin Décaillet and with an agent from Hamburg, Germany’s Solar und Fotografen about photographer Mia Stawinski. Both agents were impressed, and the agent from Solar und Fotografen said:
I am really flattered and honored by Mia’s interest in working with us. Her images are stunning!
Elo also connected Quentin with an artist representative from Zürich, Switzerland-based VisualEyes, and they arranged a call. As a result, they will soon be working together to give him projects and support his work.