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In July, Beatriz Kerrigan, Dinis Santos, and Carolina Santos joined the Client Outreach department. Collectively, the Client Outreach team added 828 companies and 533 people to our database, updated 1,718 companies and 1,819 people, and sent out over 1,073 individual emails to producers, creative directors, marketing managers, and photo editors around the world.
Last month, my role focused on data records for clients who are listed under both the Publications and Agencies keywords. This new role was challenging but rewarding as it allowed me to better understand our services and how we help photographers find new clients. I focused on analyzing the profiles of potential clients and photographers to find the perfect match. Many prospects in our database had changed companies or email addresses, so it was critical to keep this information up to date to facilitate connections between photographers and their potential clients. Once identified, I presented Wonderful Machine’s services and promoted photographers who could be ideal matches for these clients.
This July, I worked on Outreach efforts to the Pharmaceutical (Drug Company) and Wine Brand/Vinyards vertical markets. We connected with agencies and brands like BOND, Hogarth, Momentum, and Nickelodeon on their project needs and submitted photographer recommendations. We estimated and ultimately produced a 3-day shoot in Florida for photographer Sonya Revell for client The Palm Beaches, in collaboration with the Zimmerman agency. We worked on an expanded licensing agreement with eBay and Edelman for a shoot that we coordinated in June with photographer Jutharat “Poupay” Pinyodoonyachet.
At the beginning of July, I joined the Publicity team, where I focused on updating tearsheets, modifying spotlights, adjusting image dimensions, and getting on top of documentation, which I really enjoyed. I spent the second half of the month in Client Outreach working on the oldest records on our website before moving on to work on the oldest publication and agency records. I’m currently focused on working on the brand database. Throughout the month, I had regular calls with other staff members to get more clarity on our processes.
In July, I transitioned from the Agents and Crew departments to the Client Outreach department. Initially, I focused on updating our Agents database, verifying information, and updating their profiles. In the middle of the month, my focus shifted to managing the Crew profiles, where I started updating our Crew list. Towards the end of the month, I transitioned to Client Outreach and am now updating agency companies. Overall, I am still new in the Client Outreach department, but I am looking forward to facing new challenges and continuing to learn more in the month of August.
In July, I worked in the Client Outreach department, taking on three different roles sequentially. First, I focused on expanding our database by identifying and adding individuals with relevant job titles in our industry. I then sent introductory and promotional emails to these contacts, highlighting the work of our member photographers who specialize in photography that is important to their companies. Next, I analyzed individuals in our database who no longer had an associated company listed. It was fascinating to see how quickly and unpredictably careers can change. I worked on linking these individuals to their current companies. Some were now working at major companies already in our data records, while others were at emerging companies, which I then added to our database. Finally, I transitioned to a role focused on identifying companies within a specific job and industry. This role has significantly improved my research skills, particularly through the use of AI programs like ChatGPT. Overall, these experiences have broadened my understanding of industry dynamics and enhanced my research capabilities.
Early July, I began updating profiles of individuals without company affiliations, following a procedure similar to my previous role. In this role, it is crucial to assess whether the companies listed on LinkedIn meet our standards and if the person’s are professionally active with job titles that represent good prospects. After updating the profiles (both companies and individuals), I send an email template promoting a member photographer located near the client. Eventually, I transitioned to the Vertical Markets role, which is different from what I’ve been used to. I started by researching top companies in ChatGPT, verifying their existence in our database, and checking if they had any vertical market connections. Additionally, I updated our records with the most significant companies we deemed to be excellent prospects in their respective market.
In my role in July, I was responsible for managing data records for clients that work for brands. My responsibilities entailed ensuring that the profiles we have are still active and associated with the brands they are linked to. I reached out to these individuals with an engaging email promoting one of our photographers, matching them with the most suitable one. The email included the photographer’s name, specialization, location, and a link to their website. I enjoyed this process as it allows us to showcase our photographers to potential clients who may consider hiring them after seeing their work.
At the beginning of July, I was chosen to work as the Librarian for our Agents and Crew department. I really enjoyed the tasks and responsibilities presented in this role, as well as the time spent with my colleagues, reviewing our processes and clarifying questions. In the middle of the month, I transitioned to Client Outreach and started working on the oldest records on our website. Gradually, my responsibilities expanded to include updating publications, agencies, and brands. I currently focus on company records without associated clients. I begin by checking the current company to ensure our records are accurate. If the company appears to be a good fit for us, I evaluate it further. Following that, I add new and suitable client profiles, ensuring all details are accurate.
In the past month, I’ve navigated through three roles, specifically working with companies such as publications, agencies, and brands. Currently, I’m focusing on companies without existing client data. This role involves adding and linking clients to their respective companies, which has led me to source a lot of new information for our database. As the month progressed, I became more engaged with these roles, particularly with brands, where I had to assess whether the company was valuable to our photographers. Along the way, I’ve met with my colleagues to discuss our roles and processes. I’ve been enjoying my work with these companies and learning how it benefits our member photographers.
In July, I continued to develop a system for Wonderful Machine to organize vertical markets in our database. I thoroughly reviewed and analyzed the entire North American Industry Classification System (NAICS) and made the necessary adjustments to Wonderful Machine’s vertical markets. This meticulous process allowed me to enrich our understanding of all industries that utilize photography. I made significant strides in refining our vertical markets system—a relatively recent addition to our company. This development provided me with a clearer understanding of how to effectively organize these industry-specific segments relevant to photographers. I am confident that we are close to creating a user-friendly system that will greatly benefit our members. Last month, I also explored several new vertical markets that we hadn’t considered before, and this has given me a deeper appreciation for photography, showing me how widely it is used across various industries. For example, I discovered that many successful industrial companies, where I wouldn’t have initially expected photography to play a significant role, actually rely on it extensively.
Last month, I continued to enhance the Vertical Markets Matcher’s functionalities and design. The application now allows photographers to choose between publication, agency, and brand vertical markets, as we previously only had brand verticals. As for locations, I split them into four main categories to match the approach used on our Team Page. In addition, I implemented a page to add notes for each of the chosen vertical markets, along with minor adjustments like adding a footer to all pages that contain the number of chosen client types, vertical markets, and companies. I also worked closely with our CEO Bill Cramer and Josip Portner to add new verticals to our spreadsheets and remove outdated ones.
I had three roles this July. At the beginning of the month, I started working on companies in vertical markets. This process was different from the previous ones as it involved finding and adding companies that will suit all types of photographers. We have different categories, and in each of these categories, there needed to be at least 25 companies. If it didn’t fit our criteria, that meant that the category we were working on was not good enough. In the middle of the month, I transferred to work on LinkedIn Industries. I used a spreadsheet to see which industry is the most outdated, then searched for that industry online and evaluated adding or updating the best companies from that industry. I also could delete a company record if they were no longer a good fit for our database. If there were a lot of good companies in one industry, we found the most suitable of the companies. If there were not a lot of compatible candidates, we would decrease the number of companies for that industry.
At the beginning of July, I started working on LinkedIn Industries. My main focus was adding the biggest companies that are not in our database. For Industries, we identify all client companies by their LinkedIn Industry, and then we decide how many companies we want to track in each industry, in proportion to the value of that industry to photographers. For example, companies in the Apparel and Fashion industry use a lot of photography, so we track more of those companies. Dentists use less photography, so we track fewer of those. At the end of the month, I took on the role of promoting our member photographers to target clients.
I was very motivated by my role in Client Outreach this July. Working with companies gives me the opportunity to learn about the different types of businesses in the industry, so I can understand more about where photography is most needed. As always, working with client records has been a rewarding challenge for me. I tried to update each profile as accurately as possible. My goal was to find the perfect member photographer to recommend to target clients and start a conversation. Each profile provides an opportunity to learn something new every day, be it with people or companies. Last month, an Agency Creative Director from Philadelphia replied to my email saying they always use and talk about Wonderful Machine because it helps them so much in production work.
In July, I continued my role overseeing records from clients on leave. I also started the role of Librarian for the Client Outreach department. My role included checking people’s email replies and making sure all of their information in our database was consistent with what their message contains. I added any new recommended clients to the Wonderful Machine database, if they were a good prospect. Through this process, I would sometimes come across new companies that seemed like they would hire photographers and would add those companies to our database as well. My responsibilities as the Librarian consisted of welcoming new staff to the department, as well as coaching both the new and old staff members in their respective roles. This included catching up with them on a weekly basis to help them with their work and clarify our processes.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!