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This March we expanded the department and added a few new faces to the team to help support our outreach efforts — welcome Andrew Souders, Lisa Crawford, Mary Risher, Ashley Vaught, Larry Weslter, and Emily Hoskins!
Our team — also including Suzanne Lindsay, Denise Florendo, Elo García, Gina Martin, Julie Clement, Laura Wontor, Marianne Lee, and Craig Oppenheimer — was diligently updating records and making connections with clients during the month of March. This month the team made updates to 1,034 people and 569 companies in Wonderful Machine’s extensive database of publications, agencies, and brands. They also added 333 people records, 59 company records, and sent 1,367 emails to producers, creative directors, brand managers, and photo editors around the world.
Below are a few highlights of our connections and successes last month.
Suzanne, who is based in Ingersoll, Canada (near Toronto) corresponded with a picture researcher from The Telegraph Magazine in London who shared a creative brief requesting fun and quirky, post-pandemic photo stories shot in the UK by UK photographers. Suzanne shared the request with 12 of our UK members that might be in a position for a suitable submission.
This month, she was also in touch with a senior producer at Los Angeles-based BARÚ marketing + Media, a multicultural marketing agency. Suzanne’s efforts resulted in a call between the producer, Bill, and Andrew where they discussed Wonderful Machine’s capabilities and the possibility of future collaborations.
Thanks to Suzanne’s introduction, Bill and Andrew met with the lead producer at BARÚ Marketing + Media to hear more about her needs. They were interested in remote production with various budget sizes as well as utilizing our resources for international photographers and let us know that they are interested in sourcing photographers and crew with diverse backgrounds. She also mentioned needing assistance with Spanish-language projects and we noted that we have three native Spanish speakers on staff who can always assist with sourcing the right fit for their clients.
Our Manila, Philippines-based marketing specialist Denise was in touch with a photo editor for National Geographic who said that they welcome pitches from new photographers they haven’t worked with before.
A pitch with a project that’s already been photographed is really helpful. Every pitch needs to include some timely news hook (why now) as well as a reason to look at this specific place (why here.)
Denise corresponded with the commissioning editor for leading book publisher HarperCollins, who passed along our information to her design team. She also scheduled a call for Bill and Craig to present our capabilities to the Director of Integrated Production for Toronto-based agency Zulu Alpha Kilo.
Following the capabilities call with Zulu Alpha Kilo our Executive Producer Craig worked with their team to find and license stock images for Subaru. He also led a capabilities call with a New York-based advertising agency to discuss a potential project for a financial company involving multiple photographers.
During March, Craig coordinated a shoot in Kansas for energy company BP with photographer Sean Boggs, and worked on bids for several agencies including San Francisco-based Here be Dragons, New York-based FiveEighty, and Arc Worldwide in Chicago.
Elo (short for Eloísa) is based in Madrid, Spain. She handles our communication with clients and photographers in Spanish-speaking countries. In March, she was in touch with the executive producer and founder of Santiago, Chile-based Tantor Films who put her in touch with their producers in Barcelona and in Mexico City. They both were grateful to meet us as they found our platform very useful. Around the same time, she connected with one of the company’s partners and executive producers through a 30 min video call where Elo presented our capabilities and answered questions about our stock photography service.