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In September, Ines Figueras, Miguel Mesquita, and Rodrigo Inacio joined the Client Outreach department. Collectively, the Client Outreach team added 770 companies and 781 people to our database, updated 3,273 companies and 3,240 people, and sent out over 2,582 individual emails to producers, creative directors, marketing managers, and photo editors worldwide.
In October, I focused on developing my expertise in promoting our photographers to a wide range of brands, agencies, and publications. This work highlighted the unique strengths of our members and helped position them for potential collaborations. Towards the end of the month, I moved to another department. There I reviewed our list of photographers to identify ideal matches for clients across brands, agencies, and publications. This effort was designed to create meaningful connections and showcase photographers who are a perfect fit for clients’ visual needs.
In October, I worked on outreach efforts to the TRAVEL/HOSPITALITY: Airline vertical, as well as production-related Agency and Brand Clients. We connected with agencies such as Edelman, ISS Media, & Momentum on their project needs and submitted photographer recommendations.
This month I evaluated clients and connected them to a company if they had none linked to them. Then, I moved on to Vertical Markets. I was adding wine brands to complete a list of 25 companies to which I was assigned. I enjoyed this role a lot. The whole process of finding clients and different types of companies was gratifying, even though it required a lot of research. After that, I returned to an already familiar role. Here, we evaluate the clients working for publications to see if they’re still good prospects for us. We also check if the person connected to the company still works there. In some cases, we delete them if their job title is no longer relevant or if they’ve left the company. Currently, I’m working in a similar role to the previous one but with a different focus. I update clients working for brands. It was a good month, full of changes, but rewarding.
In October we met with Digitas Health/PXP Studios and gave a production capabilities presentation. We also made photographer recommendations for Momentum and bid on multiple projects for their client, American Express. Currently, we are producing another set of photoshoots for Cencora, capturing portraits of their executive leadership team members. We also connected with the agency Hager Sharp to bid on a post-production project for the Food and Drug Administration (FDA). I continued my outreach efforts to connect with art producers at advertising agencies both domestically and abroad, promoting our recent projects.
This month I worked on three different roles. In the beginning of the month my work consisted in making sure our database and website were correctly updated, specially our last records present in our website. Assuring that all of the information we keep is correct, valuable and accurate. After this period of adaptation I worked with publications which was an experience that resonated deeply with my passion for graphic design. My job was to ensure that our database was updated with accurate information, and that information is correctly portrayed on our website. After that, I dealt with agency records that consisted in a comprehensive process that combined analysis, organization, and strategic insight. It begins with evaluating each agency’s profile to understand its position in the market and taking a closer look at its niche, target audience as well as unique branding. This understanding clarifies where they fit within the larger photography landscape, highlighting opportunities to meet their specific needs. In parallel, it’s crucial to maintain up-to-date contact information so all of our database it´s complete and accurate, ensuring the best communication possible in order to facilitate any collaboration that may happen in the future.
During October I continued to update our client database. During the first half of the month, I was focused on updating the information we have about agencies, and later I shifted my focus to world-famous brands. By the end of the month, I started updating clients that have no employees linked to our client records. In addition to refreshing the information we have about clients, my job was also to look for potential employees who would be a good prospect for us. This is quite an important task because when we promote our member photographers to numerous clients, we contact employees whose job description matches the creative decisions so that our photographers have the best chance of getting hired.
In early October, I focused on identifying and tracking parent companies to uncover new business prospects within multi-division organizations. Recognizing these connections helps us expand our reach and engage with key divisions that could benefit from our services. Mid-month, I transitioned to Verticals Markets, targeting specific industries relevant to photographers. My responsibility in this role involved reviewing and updating our list of companies within each vertical market to ensure we capture all players in these niche industries. I attended meetings with the Vertical Markets team, where we conducted thorough analyses and evaluations of each vertical. These discussions helped refine my understanding of market relevance and allowed me to assess and prioritize companies that align with our goals. At the end of the month, I began updating clients working for publications and sending outreach emails promoting our photographers. October was a month of valuable role changes. This progression enabled us to strategically support both broad market engagement and targeted industry connections.
In October, I began by updating company records in the database that were not yet associated with any individual contacts. For each of these companies, the goal was to connect at least one relevant person to facilitate the promotion of our member photographers more effectively. Ensuring these connections allows for targeted outreach and engagement, enhancing our ability to showcase photographers to the right audience. Next, I transitioned to a role aimed at organizing and linking companies in the database by associating parent companies with their subsidiaries. This structure is intended to create a clearer hierarchy and relationship network, improving the usability of our records and supporting more strategic communication efforts with corporate groups. Alongside these roles, I also took on a role managing the client outreach department’s documentation. My tasks included maintaining internal records, guiding team members through various processes, and offering support to help them navigate any challenges in their tasks. This involved regular meetings with staff to address and resolve specific issues they encountered in their roles, ensuring smoother operations across the department.
Last month, I shifted my focus from evaluating companies in our database to a more efficient process of scraping companies on LinkedIn. A fellow staff member developed a custom extension that allows us to gather company data directly from LinkedIn’s search pages. This tool extracts information about each company and automatically downloads it into CSV files. Using this method, we have significantly optimized the data collection process, allowing us to quickly compile comprehensive lists of potential clients for evaluation and outreach.
This month, I continued with the role from last month where I updated and reviewed our internal documentation. I had weekly meetings with each department member as well as with our CEO, Bill Cramer. Furthermore, I was helping my team members better understand the processes, making their work easier. In the middle of the month, I was assigned to two new roles. In one, I handle out-of-office (OOO) replies, and in the other, I work on a new method of scraping companies along with three other employees.
In October I did three roles. I started updating company data records in our database that have no people connected to it. Then I jumped to a role connected to parent companies, where I connected client data records in our database with their parent companies. In the last weeks, I have worked on vertical markets. In that role, I have to pick a Vertical in which we don’t have many companies in our database and search for the biggest ones. Once found, I analyze and decide if they are good prospects for us or not. If yes, I add them to our database. Last month I was looking for American companies, and now I’m focusing on European ones.
At the beginning of October, I began working in the Client Outreach department. My initial role involved updating our database for all types of companies. It was challenging but certainly gratifying. In the following weeks, I focused on updating one specific type of company each week. During this process, I came across some of my favorite brands, which made the work even more enjoyable and exciting. Additionally, I attended weekly meetings with my colleagues, where we helped each other by sharing our knowledge and revising documents to ensure we were always on the right track.
In October, I transitioned from the Photographer Outreach team to the Client Outreach team. In my new position, I’m tasked with updating our database of companies worldwide. I began by focusing on a select list of clients, and by the end of the month, shifted attention to publications. I collaborated with colleagues to review various unique cases, including prominent industry companies that help us provide the best opportunities for our photographers. My new role is definitely engaging, and I’m eager to learn more about the photography industry.
October began with the challenge that I had in the last weeks of September. I started the month updating our brands’ data records in our database and website. Following this task, my focus shifted to updating the data records for companies that did not have an associated contact person. In this role, I needed to find a person for this company. Subsequently, I updated the records for parent companies. This means that I needed to update the data records for this type of company, search for and add child companies to our records, and also update the data records for the existing child companies. As the month drew to a close, a new challenge emerged. My attention shifted to updating the verticals for companies based in the USA. I aimed to add data records for various verticals that had fewer than 25 associated companies. This challenge was rewarding, as I successfully completed adding companies to 8 different verticals. Lastly, I participated in weekly meetings with some colleagues, during which we exchanged much-needed advice.
In October, I worked in the client outreach department, continuing my role but expanding my focus to clients across three distinct industries. I concentrated on identifying key job titles that aligned with our goals, assessing whether each contact could serve as a strong prospect for expanding our global network. As part of my responsibilities, I sent personalized introduction emails showcasing the exceptional work of our member photographers making them leaders in the field. My approach aimed to provide tailored recommendations that met the unique needs of each company. I was struck by how frequently people change roles and advance in their careers, which enriched my understanding of their professional journeys and aspirations. This role also allowed me to identify and add valuable new companies to our database, enhancing our network and resources. My goal was to ensure each profile was as comprehensive as possible, with accurate, updated information. Overall, this experience has deepened my insights into the industries and people we engage with, making it a valuable period of growth and connection-building.
Further Reading
Client Outreach: September 2024
Client Outreach: October 2023
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