A few months ago, McDonald’s began selling McDonald’s Lobster Rolls (formerly known as the “McLobster”) in locations throughout New England and Canada. The fast food version of the New England food staple is made with Northern Atlantic lobster, mayonnaise, a roll and lettuce. It clocks in at a mere 290 calories and sells for around $7.99. That’s cheap! To put that in perspective, the last lobster roll I enjoyed was around $24.
To help announce the new addition to the McDonald’s menu, Boston photographer Craig Orsini directed a short spot featuring a father and son lobster fishing team. Check it out below:
Craig has directed 18 spots for McDonald’s campaigns for the last two years, and he was happy to tackle the challenge of filming on the water to help give the fast food chain’s version of the lobster roll look a homemade and authentic feel. Location and weather also presented challenges, but Craig’s focus on teamwork and safety made the shoot go smoothly.
From the location scout to the producers, everyone was key in getting this project to happen and work out great. Getting boats, captains, cameras, talent and a crew of 18 people all on the same page takes an amazing producer. Scooter Burtnett at Element makes it all happen.
Craig says the spot has had a heavy media run in New England and New York. And, before you ask, yes—Craig taste-tested the lobster roll. His verdict: “dang it’s good.”
Check out some behind-the-scenes shots from Craig below:
Check out more of Craig’s work on his website, orsinistudio.com.