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David Troyer for Eagle Creek

BY Wonderful Machine 6 September 2017

Published, Photographer Spotlight Lifestyle

After working together on various projects for Eagle Creek over the last year, Creative Director Ben Raines approached San Diego-based photographer David Troyer to discuss a campaign for their new product line. They wanted to create a local shoot that would give their brand international appeal and use the images in their digital and print marketing platforms.

Photographer David Troyer's photo for Eagle Creek featuring a man with blonde hair crossing a street wearing an Eagle Creek backpack and carrying an Eagle Creek bag in his right hand.

Eagle Creek was founded in the San Jacinto Mountains, California by Steve and Nona Barker. Steve and Nona previously ran a retail store called Mountain People before deciding to focus their efforts on helping travelers be better prepared and have greater experiences. They created Eagle Creek to address all the packing needs of a traveler, starting with the bag itself and including organizers and accessories to optimize the use of their products.

The new product line will be launched in Spring and is called “Converge.” The line is geared towards young professionals on-the-go. It includes a messenger bag, an overnight bag, and a carry-on bag, as well as all the necessary accessories.

A photo by David Troyer featuring a man walking in front of a gray concrete wall. He has blonde hair and wears a pair of sunglasses. He carries an Eagle Creek backpack on his back and another Eagle Creek bag in his right hand.

Before the shoot, there was a lot of talking and planning between David and Ben to make sure they would capture the right vibe for the shoot. They decided on a two-day shoot in two separate locations.

We decided to do one urban day in Downtown San Diego and one day in the nearby mountain town of Idylwild. We wanted to show that you can go from work to play with the “converge” line.

An image captured by photographer David Troyer for Eagle Creek of a woman wearing an Eagle Creek backpack. The photo is taken from above. She wears a blue, red, and white flannel button-down shirt and a maroon beanie, and she has long dark brown hair.

The shoot went off without a hitch, and they had beautiful weather both days. Except for a speeding ticket on the way to the first shoot, they could travel from one location to the next seamlessly (and quickly!).

The city itself requires no permits while shooting anywhere in the city on public or city property, but the transit cops seem to be ticket happy!

A diptych of photos taken by David Troyer for Eagle Creek. The photo on the left features a man in a red hoodie with a gray Eagle Creek backpack on his back. He stands on an open air staircase. The image on the right features the same model, this time wearing a navy blue bomber jacket and a beige Eagle Creek backpack with orange accents.

Although there are currently no future plans for this project, all the images were very well-received by Eagle Creek. They’ve heard nothing but positive reviews from retailers and shows where the photos have been featured.