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Recently, I had the pleasure of working with Kevin Garrett — a Marietta, Georgia-based photographer. It’s true what they say about southern hospitality, Kevin was as sweet as a Georgia peach! He came to WM looking to take his brand to the next level and we suggested he start with a new, hip and modern wordmark.
Unlike many photographers who are rethinking their brand, Kevin came prepared with a color palette and a clear direction that he wanted to go in. Before we even got started on the concepts, Kevin let me know that he wanted to go with an orange/brown mark, and he was looking for a simple design. We got to work right away with the first round. Here are a few of my favorites:
After that round, we made note of what Kevin had liked and took them into a second round. We also incorporated some ideas that Kevin had come up with along the way.
And the winner from the second round was this modern, clean mark:
It was a joy getting to work with Kevin, and we were both excited about how his final Wordmark came out. Visit his site to see how it looks in action.
For more information about our design services, visit our consulting page.