Logo Design & Business Cards: Updates for Mike Bradley

BY Wonderful Machine 5 January 2015

Rochester-based portrait photographer, Mike Bradley, came to Wonderful Machine to update his look. To begin, we focused on a new logo to better suit his brand, as his old one wasn’t on par with his work’s clean, sophisticated style.

Here’s Mike’s original wordmark:

_{Mike’s original logo}

We always ask photographers to answer a series of branding questions. As soon as I read his answers I knew Mike and I were going to get along famously — we both share a love of classic, clean strong logos such as the Gap, which is a personal favorite of both of ours. I immediately knew the feeling that Mike was going for and already had a selection of strong, masculine, clean fonts I wanted to use. I then got to work creating a series of logo options for Mike to browse through. Here are some of the options from the first round:

A clean look with Mike's initials in a circle, and print underneath

First round of new logos showing mike's initials connected and his name spelled out underneath — **_{First round of new logos}**

And Mike picked these two marks as his favorites:

mike's name encased in a rectangle border

mike's name in a square — **_{The final two logos}**

After a few small revisions as well as some color exploration in the second round the winner was…

_{The winning logo design}

We were both thrilled with how the final mark turned out, so we decided to work together on some business cards! I immediately knew this logo would look great on the Luxe business card line from Moo.

The Luxe line is different than typical business cards: the cards are created using Moo’s “quadplex technology,” which sandwiches together four layers of Mohawk Superfine paper, including a color of your choice in the center. The end result is a thicker, more tactile card with a pop of color. Mike sent us an image of how the final cards came out:

_{the final logo on paper}

Mike also used the logo on the cover of his new portfolio. Check it out below:

_{Mike Bradley final logo on portfolio}

Mike was a pleasure to work with, and in the end he was very happy with his new look:

The last time I hired a designer, it was my college roommate and I paid him in beer. I came to Wonderful Machine looking for a more professional wordmark that would pair well with my style of photography. Samantha delivered exactly what I knew I wanted, but couldn’t come up with on my own. The process was just as good as the final product; every new round of edits was like Christmas morning all over again. I’m thrilled to get my new wordmark out there, starting with a new set of business cards that Samantha also designed!

Further Reading

Expert Advice: Photographer Logos
Expert Advice: Business Cards
Specialty: What Is Portraiture Photography?

Need help with your Design? Reach out!

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