Recently, I had the pleasure of working with Rochester-based photographer Mike Bradley. He joined WM just over a year ago and comes from a photojournalism background, but his old logo wasn’t on par with the clean, sophisticated style of his work. A few months ago, Mike came to us looking to update his look, beginning with a new wordmark to better suit his brand.
Here’s Mike’s original wordmark:
Before we get started with a photographer, we have them answer a series of branding questions. As soon as I read his answers I knew Mike and I were going to get along famously— we both share a love of classic, clean strong logos such as the Gap, which is a personal favorite of both of ours. I immediately knew the feeling that Mike was going for and already had a selection of strong, masculine, clean fonts I wanted to use. I then got to work creating a series of logo options for Mike to browse through. Here are some of the options from the first round:
And Mike picked these two marks as his favorites:
After a few small revisions as well as some color exploration in the second round the winner was…
Both Mike and I were thrilled with how the final mark turned out, so we decided to work together on some business cards! I immediately knew this logo would look great on the Luxe business card line from Moo.
The Luxe line is different than typical business cards: the cards are created using Moo’s “quadplex technology,” which sandwiches together four layers of Mohawk Superfine paper, including a color of your choice in the center. The end result is a thicker, more tactile card with a pop of color. Mike sent us an image of how the final cards came out:
Mike also used the logo on the cover of his new portfolio. Check it out below:
Mike was a pleasure to work with, and in the end he was very happy with his new look:
The last time I hired a designer, it was my college roommate and I paid him in beer. I came to Wonderful Machine looking for a more professional wordmark that would pair well with my style of photography. Samantha delivered exactly what I knew I wanted, but couldn’t come up with on my own. The process was just as good as the final product; every new round of edits was like Christmas morning all over again. I’m thrilled to get my new wordmark out there, starting with a new set of business cards that Samantha also designed!