Minnesota-based photographer Thomas Strand and I have been working together for the past few months now. He first came to Wonderful Machine for a new graphic identity, and from there, we designed some nice letter-pressed business cards. Next up, we created a print promo, which is currently in production and will be revealed in the near future (so stay tuned for that)! Once we wrapped up the promo design, we decided to move on to a custom emailer template. With each new project, Tom’s new identity grows stronger, and helping it evolve into each new medium has been really rewarding. There’s a subtle, sleek beauty to the brand, and I’m excited to be a part of it.
Tom’s emailer includes all the essentials for a solid emailer: prominent logo and contact information placement, a large hero image, enough live text to keep his emails from being intercepted by spam filters, and most importantly, multiple ways to access his website (logo, linked image, contact info URL, and a linked call to action). Having multiple links to his website is important since, besides updating his clients on recent work and staying on their radar, getting people onto Tom’s website is the real goal here. We also included icons linking to Tom’s various social media, as well as the contact information for his reps, and kept the template a good width to scale well for mobile viewing, which is also a consideration.
Tom was very pleased with his new emailer template and is planning to send out his emails using Emma. I’m looking forward to seeing Tom’s brand continue to evolve and hearing the feedback he gets on his marketing materials. Check back soon to see Tom’s brand-new print promo and to hear more about the Thomas Strand brand.
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