Brand Identity: A Minimalist Design for Rebecca Stumpf

Rebecca Stumpf — so many wonderful things can be said about this photographer. She’s warm, delightful, and an all-around great person. And so are her images. Her Brand Identity, on the other hand, needed some work. Realizing this, Rebecca approached Wonderful Machine looking for some help. She wanted a new word mark, postcard design, emailer template, and business card redesign. Taking on the project, I made sure to do my part to make Rebecca’s marketing materials shine as much as her personality.

We started with refining her brand; a wise choice since one’s brand is the foundation to all other marketing materials. Originally, her word mark was typed out using the font “in love” in light grey. I thought the font was beautiful, but needed something to help bring it to life. The grey, on the other hand, had to go! After a few rounds of type choices and color selections, Rebecca chose the word mark below. I’m glad she went with the warm gold color because I believe it really matches her style.

After that was done, we moved on to postcards and business cards. We had a few rounds and choices of postcard options (traditional, tri-fold, panoramic, etc) and ultimately Rebecca decided to go with a tri-fold. That’s when our photo editor Sean Stone came in, assisting Rebecca with a photo edit that highlighted her skills, photographic style, and best work. Sean also completed a Web Edit for Rebecca’s, helping to refine the galleries on her website.

Then it was on to the business cards. These followed the same design idea as the postcards. We went ahead and used “.com” under her name to make things a bit more minimalist.

After which we dove headfirst into emailers. Rebecca was pleased with the first round and chose the following design:

After all was said and done, Rebecca had this to say about the project:

I never really felt that my photography had a brand. I had a website, a logo of sorts, and photos, but that was it. My main motivation in reaching out to the Wonderful Machine crew was to really help me up the ante with some branding and marketing. I really needed the whole shebang!

I had an initial phone call with Mark to talk about creating the word mark, where I’m pretty sure my high energy came across. I wanted something that reflected my personality, but that still appeared modern and clean. Mark was a pleasure to work with during the multiple design rounds, and I feel that the final yellow color we decided on reflected the branding I wanted.

Working with Sean on the web edit was a good learning experience, he helped me extremely refine my website, picking images that appealed to the types of clients I wanted to attract. For me, it was a huge project to undertake, but Sean did a great job of making it seamless and easy.

Finally, working with Mark and Sean on print promos and emailers was the most fun part of the whole thing. I wanted my print promo to be unique and really stand out, so Mark and I exchanged many, many emails a day dreaming up what they could be. His ideas and suggestions were spot on with what I was hoping to create, before I actually knew what I wanted to create.

I’ve already seen increased web traffic and good feedback on all aspects of this project. They were such a fun team to work with—creative, talented, quick with their responses, and super supportive!

Further Reading
Wonderful Machine: Rebecca Stumpf Tours Her Home City for Hemispheres Magazine
Wonderful Machine: Expert Advice: Visual Identity For Photographers
Wonderful Machine: Expert Advice: Business Cards

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