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Natalie Hill is a Brussels-based photographer who shoots portraits, corporate, industrial and motion. After visiting her website, I realized that although her work was strong, her branding could use an update. Her original logo wasn’t showing much personality and didn’t necessarily propel her brand in the direction she is wanting to move. We ultimately decided to move forward with a new wordmark for Natalie.
Natalie and I began working toward creating a brand that would be adaptive and modern, as Natalie was looking to possibly move into using her brand as a production company as well. I began creating logos with that in mind:
I created several wordmarks that I thought spoke to Natalie’s sensibilities, but it wasn’t until I introduced another color into the palette that I finally landed on a good idea. Natalie and I both loved that this logo (below) was adaptive and that it would look great on a website or business card.
Natalie was happy with the result, and with a new wordmark in hand, moved on to redesigning her website. If you’re looking for a new wordmark or graphic identity, please visit our consulting page!
