Sydney, Australia-based Brett Hemmings is a sport and fitness advertising photographer with a clean and professional brand. He had all the right tools — a great visual identity and solid photos. However, he still wanted a hand in building the tools to communicate with clients. Together, we worked on an emailer and a treatment template.
With a mix of top-notch sports/fitness photos and captivating social documentary images, we wanted a clean but memorable email template that would work for all of Brett’s photos. I made 4 options, with examples of how different projects look using that design.
Option 1 mainly features a small, centered logo, followed by an image group and a scribble-like graphic element. Option 2 starts and ends with large, horizontal photos sandwiched between is the text and an image group. Option 3 starts with a large vertical photo, text, and image group with a simple line to pull everything together. Finally, option 4 features two horizontal photos and two overlapping vertical photos, all ending with a simple paragraph.
Brett chose option 3 with a few small changes — he wanted to use the header and footer from option 2. I combined the two layouts right in Mailchimp to present him with his second round.
From here, all we had to do was make a few extra tweaks to the design, make a PS template for him to put together, and finally, write up instructions for Brett. Check out one of his official emailers below: