Jason Barnes of TWO16 Photography is a wine and beverage photographer from San Francisco. For a while, Jason worked in e-commerce and fine-tuned his skillset. But he feels it’s time to get back into freelance and be his own boss, and a solid marketing plan is a great starting point. Jason, wanting to create an emailer to contact his client list en masse, reached out to us; as a Squarespace user, he had the platform’s built-in emailer service provider — hereafter ESP — at his fingertips. He just needed the design to make the emailer stand out.
I based my designs off the simple structure of his website. I also added color to reflect the bright imagery of his photos.
Jason gave some great feedback and the result was a collage of all three designs. We took the text and color block from option one, the header and logo from option two, and the arrangement of photos from option three. Together, they created a solid combination of imagery, color, and structure.
I hadn’t worked in Squarespace’s ESP before, and it was a nice challenge to assemble this emailer in a new platform. Squarespace is easy to use and all of its templates are very customizable. Like most ESPs, Squarespace’s doesn’t permit users to be too creative with their image layouts — they often have limits on size and placement and add extra space between photos. A quick way to trick the system is to compile your photos ahead of time. I laid out the work in Photoshop and saved it as a single image to insert into his emailer.
The only drawback to Squarespace is its social media icons. Users can update their plan to have more control over this element, but we made do with the default red and blue icons they give. Luckily, they complimented the colors in the photos well.
Overall, Jason was happy with the final result. And with a Photoshop file and a tutorial, he’s ready to create and send an emailer for all occasions as he grows his freelance market.
Need help putting together a fresh new emailer template? Send us an email.