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We sent out three emailers this August! Take a look below!
We sent each emailer out to a list of over 2,000 clients, totaling 7,481 successful deliveries. We had an open rate of 26.6%, which is 8% above the industry average of 18%. We were also pleased to receive 230 clicks on the emailer, an increase from the previous summer months.
This month, we tested out one of Mailchimp’s most valuable marketing tools: A/B testing. A/B testing allows you to alter one aspect of your campaign—subject line, send name, email content, or email send time/date—and send out different variations of the same email. For example, we could send out one email from the send name “Wonderful Machine” and one email from the send name “Anna Donnella” to see if people respond better to a company or a person.
For our A/B testing, we chose to experiment with different send times on the same day. We’ve been sending one email in the morning and one email in the afternoon. With each email we send, we plan to use the previously tested best time along with a slight variation on the other time. So far, this system has allowed us to optimize our send times so that our click rates from this month have averaged double our click rates from last month.
Need help creating a new email campaign? Send us an email.