During the month of August we cozied up with your favorite four-legged friend(s) and hit the books as many began the school year from the comfort of their living rooms. This month our photographers captured the tail end (ha!) of the summer season with images of lovable pets and adaptive learning.
For the Creative In Place: Pets emailer, photographers were challenged to create images that would be promoted to clients such as Petco, Target, and Alpo. From the submissions images were selected by the following photographers: Jeff Peters, Jayme Burrows, John Davis, Lauren Pusateri, Heidi Peters, Wedig & Laxton, Sandy Noto, Saroyan Humphrey, Marisa Guzmán-Aloia, Lou Bopp, Chona Kasinger, Ronnie Orlando, Art Meripol, Kyle Monk, and Francis Hills.
The Creative in Place: Pets emailer was sent on August 13th to 14,049 prospective clients and had a 12.8% open rate.
For the Creative In Place: Back to School emailer, photographers were challenged to create images to interest companies such as Apple, Microsoft, and Staples. From the submissions images were selected by the following photographers: Ian Curcio, Kat Schleicher, Rebecca Peloquin, Cameron Reynolds, Gene Smirnov, Ian Tuttle, and Tiffany Luong.
The Creative in Place: Back to School emailer was sent on August 27th to 14,043 prospective clients. It had an open-rate of 13.7%.
We are especially pleased to announce that 11 images were licensed from photographers that participated in the “Pets” campaign.