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Emailers: August 2024

BY Sankha Wanigasekara 5 September 2024

Intel, Report Card, Emailers Food/Drink, Lifestyle, Outdoor/Adventure

In August, we sent out two campaigns, Creative in Place: Party Wave and Creative in Place: Steaks & Chops. You can find companion articles for the former and latter on our blog.

We sent Creative in Place: Party Wave to 22,211 recipients. It had an open rate of 17.3% and a click rate of 3.2%.
We sent Creative in Place: Steaks & Chops to 22,602 recipients. It had an open rate of 21.9% and a click rate of 3.1%.

While click rates have held steady, open rates have varied significantly, ranging from a high of 46.2% (Shoot Production: Verizon Billboards) to a low of 17.3% (the Party Wave campaign) between June and August. It’s possible these fluctuations are tied to the Summer season when many recipients may be out of the office. We’ll have to compare these results with those from our Fall campaigns to be certain.