In January we sent out two successful emailers to clients. A Spotlight Emailer featuring food photographer Kyle Dreier, and our second Shoot Production Emailer featuring a recent project Executive Producer Craig Oppenheimer worked on with Ford and GTB. Check them out below:
We sent our Spotlight Emailer featuring Kyle Dreier out to 2,526 clients, with 2,291 successful deliveries. The emailer averaged an open rate of 30.6%, which is 12.5% above the industry average. We also had an average click rate of 1%, up from our previous Spotlight Emailer which had a .4% click rate.
In January, we also sent out our second Shoot Production emailer that highlighted Executive Producer Craig Oppenheimer’s work on a Ford project. We wanted to do some email address testing, so we split our client list in two and sent half from [email protected] and half from [email protected] We were surprised to see how evenly our opens, clicks and even bounces were on each half of the list. The two emailers averaged an open rate of 28% and an average click rate of 1.6%.
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