Emailers: March 2022

March wasn’t exactly “in like a lion, out like a lamb” for our Emailers. We kicked off with Creative in Place: Through The Looking Glass, which focused on focusing, and closed out the month dreaming of travel with Creative in Place: Magical Journeys.

You can find companion articles for these emailers, Creative in Place: Through The Looking Glass and Creative in Place: Magical Journeys in our Published blog. Be sure to check them out, because we recently updated the presentation of our blogs. Previously, all images were displayed in a long list, forcing the viewer to scroll for eons. Our designer, Lindsay Thompson, helped us create a three column view, allowing the viewer easily view all of the images at once and get a better feel for the theme. Here are the analytics:

• We sent out our Through The Looking Glass emailer to 17,067 clients, with an average open rate of 22.2% and a lower-than-average click rate of .5%.
• Our Magical Journeys emailer reached 17,039 clients. The open rate was 25.1%, with a click rate of 4.1%.

Need help with your email promotions? Reach out to our project managers.