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In October, we sent out a Spotlight emailer featuring Seattle-based photographer Stephen Matera and his work with outdoor brand Oboz Footwear. With autumn underway, the epic blend of stunning outdoor scenery and active lifestyle captured in Stephen’s photos seemed like the perfect project to share with our network of clients.
In total, 12,964 clients were on the receiving end of this emailer, of which 12,255 (94%) were successfully delivered. As of today, we’re looking at an open rate of 27.6% and click rate of 0.6%.
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