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Instagram Takeover is a way for our member photographers to join our social media marketing efforts by having our Instagram all about them for three days. We hope to do this once or twice a month and it helps member photographers to expand their reach, engage more audience, or in layman’s terms – get more likes and follows!
We will schedule a total of three feed posts over three consecutive days. The first image will be a watermarked announcement with your name. The images can either be from a particular specialty or curated from an individual project. The posts can be single images, carousels of up to 5 images, and include short videos as well. Vertical images perform better than horizontal.
Not only are Reels very popular on Instagram right now, but they are also a great opportunity to go behind the scenes on one of your photoshoots! We’ll post two or three Reels with preference given to client-facing BTS content. Here are some examples…
Reels should be 15 – 60 seconds and can either be pre-existing content or made fresh by you. Reels can be edited either within the IG app or with any other editing software. Voiceovers are acceptable (especially if refreshing pre-existing content) and on-screen text is recommended, but not required. (Vertical format preferred.)
You can write your own captions or you can simply provide us with background information and we’ll write captions for you. Please include some context, like the name of the project, client, location, talent, crew, and anything else that might help us tell the story of your project. Include any additional handles or hashtags you’d like us to use.
We usually schedule 3 feed posts and 2 reels over a period of three days. It’s nice if you can provide us with about a dozen images in total that we can select from. We usually post at 1 pm Eastern U.S. Time, but if you’d like them to go live at a different time, just let us know.
You can send us content by email or any other delivery system you are comfortable with, such as Google Drive, Dropbox, or WeTransfer.
Learn how to get the most out of your Wonderful Machine membership on our Jumpstart page!