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In light of our promo features this week, I couldn’t leave out this fresh and unique gift recently created by Nashville, Tennesse-based portrait, music, and lifestyle photographer Jason Myers.
When Jason decided to make a big move from South Florida to Nashville earlier this year, he wanted to come up with a special promo that would really resonate with his new client base.
After careful consideration, Jason came up with a gift box, “Fresh from Florida,” complete with a handcrafted logo and custom stamps for the exterior. The gift box contained fresh Florida oranges, a juicer, orange blossom honey, a Tervis Tumbler, prints, and a map showing his new region:
The goals were pretty clear from the beginning that I wanted to let new clients know I was moving to their area and also to showcase how quickly I can get to many places. While I did send to a few existing clients, the focus was on new art buyers and editors who didn’t know who I was. If clients you know don’t know you, they likely aren’t going to ever hire you.
Jason received a positive response from the promo, made several new contacts and was featured on multiple blogs. Although these unique promos can be costly, they definitely catch the attention of creatives. If you’re in need inspiration or even justification in the promo department, Jason does a pretty good job:
This was an investment and not an expense in my opinion. Everyone wants to know how much it cost and if it’s worked. The metric for success in this business is whatever you determine is valuable for you. For me, the cost was well worth the investment and I plan to leverage this promo for quite a while by being the “Fresh from Florida” guy. Hard costs were approximately $75 per promo including shipping and I sent 48 of them out. You can do the math. If this ever helps me generate an advertising campaign with a five or six figure budget it immediately pays for itself several times over. Even with the smaller editorials it’s paid back in a few shoots. You have to invest in yourself. If you have something worth showing, then show it. Rolling the dice to let people know who you are isn’t really rolling the dice. I now have 30 plus buyers and editors who have a Fresh from Florida promo tumbler on their desks or promos on their walls. It’s not who you know, it’s who knows you. Stay Fresh.