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Analytics: July 2015

BY Wonderful Machine 4 August 2015
Intel, Report Card, Analytics

In the month of July, our website saw exactly 24,000 (yep, right on the dot) sessions from 17,118 users, up significantly from June, which recorded 20,566 sessions from 14,542 users. After looking at the numbers, there’s a few factors that play into that increase. For one, we were hiring for a few positions this month, and we drew a large audience from the job postings. Secondly, we had a couple of very popular blog posts (ahem, you’re welcome) that bumped our numbers. Lastly, our Facebook ad campaign, targeted at advertising and editorial clients aged 21-60, had a high click-through rate, so we gained a lot of new users right from our ad. Check out an overview of our July analytics below:


Wonderfulmachine.com analytics overview for July 2015.

Check out the geography statistics for the month of July below. As usual, the US brought the most users, followed by the UK, Canada, China and Russia. We’re happy to see the international engagement, but we’re hoping that next month, our number of users from China and Russia are a bit lower on the list. As you can see in the graphic, the bounce rate for both countries was pretty high, meaning that a significant number of visitors were probably referral bots. I talked at length about bots in last month’s post and spent a good bit of time this month trying to rid them from our analytics. Hopefully, we’ll see that reflected in August’s numbers!


Our top ten geographic referrals in July.

OK, back to the good stuff. In July, there was a total of 11,402 outgoing clicks to photographer websites from 726 individual profiles, up from 9,388 last month. That averages out to about 16 clicks/photographer/month. Below are our top clicked photographers for the month of July:


Wonderful Machine’s top clicked photographers for July 2015.

Minneapolis photographer Jonathan Chapman led the way with 49 outgoing profile clicks, followed closely by Trinette + Chris, Starboard & Port, Gregory MIller and Alicia Vera.

In July, our blog received 11,981 pageviews (up 581 from June):


Individual blog pageviews from the month of July.

The staggering 1,200 views on the blog post about Bobby Bruderle’s photos of G-Eazy (number 2 on the list above) were mostly due to the famous rapper sending out a tweet about the post:


I’m happy he thought it was “dope.”

Below are the top five most popular photographer news posts from July 2015:

  • Bobby Bruderle: On the Road With G-Eazy
  • Alicia Vera: Eden
  • Sara Stathas: Long Arm Farm
  • Jonathan Hanson: Down by the Boardwalk
  • Jamey Guy: Voyageurs National Park

Questions about interpreting your analytics? Reach out and let us help

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