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Warning: Do not read on an empty stomach – post contains melting cheeses and cake.
Nashville photographer Kyle Dreier was hired by the Italian restaurant, Fazoli’s, a national brand with 226 stores, to freshen up some imagery for them. The Kentucky-based company and their Ohio-based agency came to Kyle in Nashville to discuss their vision for the project and formulate a plan.
Before the shoot, Kyle took time study the brand and get fully acquainted with the recipes, plate-ware, and prop expectations.
Knowing as much as possible about the brand, or where they want to take the brand, is super beneficial.
For the shoot itself, he was accompanied by a supporting cast of eleven other professionals, twelve if you include Steve, a UPS driver who delivered a package of food just in time. Here’s to you, Steve. Kyle credits his extensive research and prep before the shoot for the successful time on set. He says he didn’t experience any major challenges aside from those little situations that pop up at every production.
For example, the cost of broccoli might be on the rise and a quick change to a recipe might be needed to reduce the use of broccoli so food costs are maintained system wide for the client.
In this case, the team avoided a broccoli-related crisis and the Fazoli shoot went off without a hitch. A talented staff surrounded Kyle who facilitated ideas with enthusiasm, always looking to learn from his peers.
Team is the operative word here. So often the photographer gets all the praise. This production, and so many others we do, would not happen without the professional skills of our very talented and fun team.
The pictures were delivered to the client who had nothing but nice things to say about Kyle’s body of work.
To view more of Kyle’s work, visit dreier.com.