When you check into the Holiday Inn, the fun has no age limit. At this family-friendly hotel chain, you don’t need to go far for a good meal, a cozy bed, and a fluffy comforter. The Holiday Inn welcomes communities with a “stay at home feel” by connecting them to all the luxuries and amenities they’re used to at home.
Atlanta-based photographer Leah Overstreet got involved with the Holiday inn when Stefanie Javorsky, a producer from Weber Shandwick reached out to her.
The Holiday Inn wanted to shoot a campaign that could produce between 50-100 images of subjects in a genuine, authentic way for their editorial calendar, website and social media use.
During planning and preproduction, Leah was scheduled for 2 days with an additional day for a walk through. She was given a very long shot list with 15 models that varied from a family with children to a young couple on a getaway.
This helped show the diversity of demographics that are welcome at the Holiday Inn. In order to maximize efficiency so she could accomplish as much as possible in the time they had, Leah spent time organizing and narrowing down the shot list. Leah’s team included 2 assistants, a digital tech and lots of extra lighting equipment.
Leah’s biggest challenge was getting the shot list done in the allotted time.
I had an amazing team that helped me accomplish this. During our walk through we really took the time to plan out each shot and lighting, so we would know exactly how everything needed to be the day of the shoot. Days were long, but a great team helped things run smoothly. Your team is everything!
Leah also had one of her assistants move onto the second location and set up the next shots as she was wrapping up the shot her team was on at the first location. This helped her speed up the process of getting through the shot list since every shot was prepped and ready to go when she got there. All of her hard work in pre-production really paid off during the chaotic hustle between shots.
The Holiday Inn loved the outcome of the shoot and the reaction was great on social media. Leah’s favorite part of the project was working with an awesome new client and teaming up with creative professionals to pull off the campaign.
To see more of Leah at leahoverstreet.com.