One of the most effective tools a photographer has to drum up business is email marketing. But there are a lot of questions that you need to answer before you can get an effective email campaign underway. What are the best email marketing platforms? How much information should be in the email? What should the email look like? How do I build a list of people to send to? How frequently should I send out my email blasts? How should I interpret the data on views and click-throughs?
Wonderful Machine’s Lindsay Thompson and Nadia Kiyatkina led a conversation in which answers to all of these questions were provided and many other questions were posed and addressed.
Watch the entire discussion below:
Wonderful Machine hosts Open House events twice a month on topics of interest to members and non-members alike. Peruse some of our other Open House events, learn more about our Emailer services, or email us any time to learn more!