Instagram is a cultural monolith of visual content. For commerical photographers, using the platform is obligatory because successful use of the app can lead to brand awareness, brand identity, SEO advantage, and work.
This past week’s Member Open House is all about Instagram’s best practices. Wonderful machine’s consultants Jemma Dilag and Cliff Willson discuss how to optimize your Instagram as a commercial and editorial photographer, later taking questions from photographers. The conversation included what types of content you should share, how to curate your feed, helpful methods to reach more viewers, the importance of analytics, and what it takes to increase engagement with your followers. Watch the whole discussion below.
Wonderful Machine hosts Open House events twice a month on topics of interest to members and non-members alike.