While a photographer may be able to create striking images, they’ll need business acumen to get paid for that work. The ability to communicate effectively as a photographer can determine much of your career — the quality of assignments you get, the clients who want (or won’t want) to work with you, and even how much you get paid.
While that might seem daunting, spending more time on your copy doesn’t have to be painstaking, or even costly. In our latest Member Open House, Wonderful Machine Publicist Varun Raghupathi and Photo Editor Victoria Cagol offer insights and advice on all the ways photographers can use words to grow their business, including social media, blogs, emailers, creative calls, estimates, and more.
To learn more about the best ways to use words to build your brand, check out our Expert Advice article on the subject.