If you’re in Whole Foods or Artisan Exchange, check out our design for a local vegan company and a wonderful client, Sweet Lana’s. Their creations are full of flavor, and you don’t have to be vegan to love it.
This write-up comes from BMB Branding and Design, an agency that has worked with North Park Studio’s Todd Linn and Mike Brennan for years and brought the New Jersey-based photographer on board to shoot packaging for Sweet Lana’s Vegan Express. Over the course of a day, Todd, Mike, and the team framed up a variety of shots for the food company’s quick-serve packages.
This was shot in our studio in Pennsauken. Fitting in all the fresh ingredients that we had to shoot was a challenge. It was difficult to get every item represented well in the allotted space.
Since Todd and Mike have been doing work in this vein for two decades, they have a firm grasp on the requirements of this kind of project and can overcome those obstacles Todd described. Even though this assignment didn’t require hours of post, getting the initial images without “heavy shadows” was crucial. This acquired knowledge is a big part of the reason Todd and his team had so much leeway when it came to crafting the imagery.
We’ve been doing this type of work for over 20 years, so we always have something to add. Our clients know this, and we work together for the same common goal: making a product look as best as it can so it will sell. It’s very important when doing this type of work to produce images with a nice tonal range that do not have heavy shadows.
The post-production we did was the standard removal of blemishes on all produce and maybe a bit of strategic placement of a vegetable in the actual product or seitan. Printing is usually done flexo or web for high volume labels and packaging.
Higher accessibility to vegan cuisine is one of the growing trends of the food industry, with a vasy array of creative, delicious meals available to consumers from all walks of life. As BMB’s description alludes to, you don’t have to be a vegan to like this flavorful food. Todd can attest to this notion:
They make vegan scrapple that is very tasty! I am not vegan and eat regular scrapple and enjoyed it.
North Park’s colorful work stands out in the wild, with the eye-catching palette the team used on full display on local store shelves. Seeing the final product in a contextual setting makes it easy to appreciate the work Todd and his squad put in, and BMB certainly concurred.
It’s always very cool seeing something you worked on in a store, on a billboard, or even on a truck. The client was amazed at the amount of effort our entire team put in and was really happy with the final result.
Package design: BMB Branding and Design
Photography and Retouching: Mike Brennan and Todd Linn, North Park Studios
Food Stylist: Amy Wardle
See more of Todd and Mike’s work at npark.com.
Check out our other great photographers on our Find Photographers page!