Our research and outreach teams danced their way through September, making phone calls and sending emails to connect with creatives in the industry. They met with some great clients in NYC and Philly as a result of their outreach, and continued to add valuable domestic and international clients to our database. As usual, their goal is to make meaningful connections with clients in order to get meetings, share our photographers’ portfolios, and introduce clients to the photographer who may have just what they’re looking for for their next job.
Publications: Pat leapt into publications research in the beginning of September, focusing his efforts on adding foreign publications to our database. As the month progressed, Matt joined Pat and began focusing on reaching out to the publications Pat had added. The two of them worked in tandem, resulting in 66 publication additions to our database, 208 initial emails, 97 calls, and 8 connections with publications across the world.
Brands: Claire focused on brand research this month, with particular attention to sports, lifestyle, and fashion (athleisure) brands. Julia continued with outreach, and together, the pair added 127 new clients to our database, sent out 298 emails to prospective clients, made 233 phone calls, and secured 4 meetings for production and portfolio events.
Agencies: For the month of September, Meli focused on researching agencies within New York and Philadelphia in order to connect to new clients for phone meetings and portfolio events. Since we are in New York at least once a month and this city is always expanding with new creative agencies and companies, it was time to dig for new clients to meet with in the fall. Jessica focused on reaching out to these agencies; this past month, Meli and Jessica added 87 new clients, emailed 144 creatives, and contacted 56 of them by phone. They managed to connect with 7 creative directors and met with 4 of them. One of these meetings was a portfolio event with the Photo Director of Family Circle. Check out the September portfolio event blog post to see how the meetings went!
Meli received this response after her meeting with the photo producer at Food Network and Cooking Channel:
Thanks to you and Erika for taking the time! It was informative and much appreciated. I’ll be sure to be in touch when we want to meet with any of your photographers or need anything else. Cheers!
That’s all for September! Check back in next month to see what numbers we can scare up in our favorite month of the year!