The spring and summer months were fruitful at Wonderful Machine. From March to June, our growing outreach team connected with clients through 2,643 emails, promoting our photographers to brands, agencies, and publications. This effort was aided by our research team, who stayed busy updating and adding 2,251 contacts into our ever-growing database.
When connecting with clients, we aimed to learn as much as we could about how they work and what they need for photography and production. In the end, we were able to get a good sense of their vision, hiring practices, and aesthetic. We are happy to report we consistently heard that Wonderful Machine is a go-to resource when clients try to hire top industry photographers. Anna Goldwater Alexander, the Director of Photography at Wired, put it quite simply: “I trust your site because there are great photographers here.” Melissa Miller, from Imagination Publishing, shared her sentiment by saying our directory has “saved her many times.”
During numerous calls, we also learned that clients frequently rely on Instagram to find new talent (as we suspected!) and that LinkedIn continues to grow in importance. Photographers should take advantage of this resource by setting up and frequently updating their profiles. Clients repeatedly tell us they look, more and more, for photographers with videography skills, whether traditional motion capture, CGI, or Gif creation.
While discussing our clients’ aesthetic needs, we found out that within brands and agencies, there is a growing demand for commercial images that can convey a “real” feeling. Publications also reiterated that they look for a variety of styles, from traditional reportage to polished luxe. Across the board, the push for inclusivity and diversity continues to be a driving force in hiring as well.
That said, most people still rely on established relationships, even when seeking new talent. This is why our outreach team is always working hard to nurture our existing relationships and establish new ones.
Check back next month to see how we’re doing! And if you have any questions, please e-mail or call us at 1 610 260 0200.