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Photographer Julien McRoberts recently made a big move from her long-time home in New Mexico to NYC. With the move came the opportunity to take another look at her website and refresh her Web Edit. In addition to being a great photographer, Julien is also a fantastic person who is lovely to work with so it was my pleasure to edit and sequence her four main galleries: interiors, travel, portraits, and lifestyle.
Although Julien has adapted to life in the big city, her southwest roots are still a strong part of who she is professionally and personally. With that in mind, one of the goals of this edit was to reconcile her portfolio to the new market she was in while still maintaining her core brand. The other goal was to give Julien a foundation to build from–as a frequent traveler, she’s continuously shooting new projects in envious locales and producing new work.
We decided to start with interiors as it’s some of her strongest work. Her home and garden photography showcases her attention to detail as a photographer and so I was conscious of finding a balance between the wide shots with the tighter, detailed ones.
Travel was next in line, which was the most time intensive gallery not only because she has so much material to draw from, but also because travel is such an integral part of what she does. Julien approaches her travel work with a more documentary style that allows her to capture the character of a place while still giving it a commercial appeal.
From there we moved on to portraits, which is an evolving specialty for Julien. Her overall aesthetic is moving toward environmental portraits that have a bit more grit than the rest of her work.
We concluded the series with lifestyle. As a jet-setter, Julien does a lot of work with resorts, and the images are made for a solid gallery.
At the end of the process, I was thoroughly jealous of Julien’s travel-filled lifestyle but very happy that I was able to create an edit that emphasized her specialties as a cohesive body of work.
Further Reading
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