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In mid-April, Jack and I took to the not-so-mean streets of New York—armed with a full case of member portfolios we knew would delight our clients! We set up portfolio meetings with OUT Magazine and CultureTrip and were very excited to show off our fashion, youth culture, travel, and portraiture photographers.
Our first stop was Gregory’s Coffee in the Upper West Side where we met with the Visuals Editor from OUT Magazine. OUT Magazine is an LGBTQ fashion, entertainment, and lifestyle magazine, with the highest circulation of any monthly LGBTQ publication in the United States. The company was in the middle of moving offices, and the editor wanted an escape from the piles of boxes. So, in a relatively quiet coffee shop, we showed our portfolios and learned a lot about the publication. While looking through portfolios, he was very impressed with the variety. OUT’s creative director favors a flashy aesthetic, but our contact likes to incorporate a softer, film style whenever he can — for this reason, he loved seeing the range of photographers at Wonderful Machine. We learned that OUT Magazine primarily displays fashion, social documentary, and youth culture photography, as well as celebrity photography with a fashion angle. We also found that one of the primary missions of the magazine is inclusivity. They are always looking for upcoming, diverse, and exciting photographers to hire.
After a wrong turn almost steered us into the Holland Tunnel, we found our way to the WeWork space in SoHo. Here, we had the pleasure of meeting with CultureTrips photo team. Culture Trip is a global startup and print magazine operating in travel, media, and entertainment. They create stories that reveal what is unique and special about a place, its people, and its culture. We first took a tour of the company’s impressive new digs (including a view of Beyonce’s apartment) and then sat down to dive into our Portfolios. The team loved flipping through tangible portfolio books — but of course, this is not the first time we have heard this, nor will it be the last. The head of photography informed us that, with a new creative director coming on board, there is a renewed emphasis on hiring top-quality photographers, local to each area. As a company, Culture Trip is committed to the stories of people, events, landmarks, and communities of every location in its database.
I love being able to flip through a photographer’s portfolio — it is a rare treat!
-Photo Director at Culture Trip
We also discovered they had just launched their print magazine. The next issue will focus on several cities across the world, which is a project that requires hiring a large number of local photographers. All in all, there is definite enthusiasm for new photographers at Culture Trip. We were more than happy to connect them with our member photographers.
After toasting to the day’s success with WeWork’s IPA drafts, we headed back to Philly, but this time, intentionally passing through the Holland Tunnel.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!